Perhaps, it is the first step that the marketer should take when they are advertising through PPC.<\/span><\/p>\n Keyword research is like creating a foundation of the building.<\/span><\/p>\n It is complicated and requires a lot of hard work and is an important factor in determining the success of the entire PPC campaign.<\/span><\/p>\n A simple misunderstanding at the initial stage of PPC campaigns can endanger everything that you do from that point onwards.<\/span><\/p>\n Keyword Research basically helps you to identify and target keywords that are most relevant to your audience.<\/p>\n [bctt tweet=”Keyword Research can either make or break the performance of your PPC campaigns.” username=”adstriangle”]<\/p>\n Before carrying out a keyword research for your PPC campaigns, it is important to avoid common PPC mistakes that many PPC advertisers make while performing keyword research.<\/span><\/p>\n Avoiding common PPC keyword research mistakes will help you reach your target audience so that your ROI and conversions are maximized.<\/span><\/p>\n <\/p>\n It has been noted that most of the marketers pick keywords that have high search volume, but they often ignore the relevancy of the keywords to their target audience<\/a>.<\/span><\/p>\n [bctt tweet=”Be sure to choose keywords that are relevant to your target audience. ” username=”adstriangle”]<\/p>\n If you are targeting customers looking for say high-end luxury clothing stores, you should not pick keywords like “low-cost clothing stores”\u00a0<\/em>or\u00a0“affordable clothing stores”<\/em>.\u00a0<\/span><\/p>\n These customers are not searching for those keywords. Instead, you should choose keywords like “best luxurious clothing stores”\u00a0<\/em>or “high-quality clothing store”<\/em>.\u00a0<\/span><\/p>\n You need to understand that different customers have different concerns and user intent. And so they use different words when they search.\u00a0<\/span><\/p>\n Identifying the user intent and user behavior is the most important. Different types of user have different user intent.<\/a><\/strong><\/p>\n The best part, it’s not difficult to understand. All you need to do is understand the language and the needs of your customers.<\/span><\/p>\n It sometimes becomes really difficult to understand all the queries of your target audience because they are wide in number and almost every visitor has different terminology.<\/span><\/p>\n So, to avoid the confusion here, you should target keywords that are highly relevant and laser focused towards what your business offers. <\/span><\/p>\n But how do you choose highly relevant keywords without spending too much of your time? <\/span><\/p>\n One simple way is to see what your competitor is targeting for. This is very important in PPC.<\/span><\/p>\n Find out what your <\/b>competitors<\/b>\u00a0are ranking for\u00a0with PPC tools<\/b><\/a> and use that in your business.\u00a0<\/span><\/p>\n By picking the relevant keywords for your business you can not only beat your competitors but also rank on the top of the SERPs.<\/p>\n For instance check out how “budget hotels” keyword is used in the advert below:<\/p>\n If you are targeting keywords that are inconsistent with your users, you are simply wasting your advertising budget.<\/span><\/p>\n Remember, every visitor has an intent and is looking for something. So you have to make sure that you provide an apt answer to your customer\u2019s query.<\/span><\/p>\n A better way of performing keyword research is manually searching keywords in Google and noting down the kind of results that come up.<\/span><\/p>\n By doing this you will get an insight whether the keyword is relevant to your product or service that you intend to deliver to your target audience or not.<\/span><\/p>\n This is one of the most common mistakes that marketers make with keyword research.<\/span><\/p>\n They target keywords that are so broad that they become unrealistic for their company.<\/span><\/p>\n Search volume is one of the most important metrics to keep into consideration when you are looking for perfect keywords.<\/span><\/p>\n But when using tools like Google\u2019s keyword tool<\/a><\/strong>, do not make this mistake of looking at broad search volumes rather than exact match.<\/span><\/p>\n Broad match keywords are significant in finding the search queries and estimating the actual behavior of the visitor.\u00a0<\/span><\/p>\n Here’s an example of Broad match keyword:<\/p>\n If you aren\u2019t careful with this, you will go beyond the limit of keyword research and that will only add up to your wasted ad spend.<\/span><\/p>\n [bctt tweet=”Specific keywords cost less for PPC and often have higher conversion ratios.” username=”adstriangle”]<\/p>\n Here’s an example of\u00a0 Exact Match Keyword:<\/p>\n Exact match keywords is important<\/a> <\/strong>and it will help your advert to rise to the top of the SERPs more quickly.<\/p>\n Remember this, when you are using tools to estimate search volumes, use less of broad and phrase match keywords and more of exact match keywords.<\/span><\/p>\n Keyword Research emerges to be a straightforward yet lengthy task.<\/span><\/p>\n You choose a keyword research tool of your choice and select keywords that are related to your campaigns with the highest search volumes.<\/span><\/p>\n Is it usually the correct and the most productive method of finding keywords?<\/span><\/p>\n Sadly! No.<\/span><\/p>\n It is definitely not the correct way to research for keywords if you want to see real results.<\/span><\/p>\n If you have just started a campaign, you should not aim at competitive head keywords.<\/span><\/p>\n Instead, you should choose long tail keywords<\/a> <\/strong>as they are easier to rank and have a relatively higher chance of conversion.<\/span><\/p>\n [bctt tweet=”Targeting one-word keyword is quite unrealistic plus unprofitable.” username=”adstriangle”]<\/p>\n For example, someone who is searching for “Acer laptops”<\/em><\/span>\u00a0is quite ahead in the purchasing process than someone who is only searching for “Laptops”<\/em><\/span>. <\/span><\/i><\/p>\n While targeting keywords, think about the searcher who is almost on the verge of conversion.<\/span><\/p>\n Perhaps, there is no major fault in targeting generic keywords.<\/span><\/p>\n But if you have a campaign that is limited by budget and you want results in less time, targeting less competitive keywords is a much better way to utilize resources.<\/span><\/p>\n Long tail keywords are a great way to begin a keyword research.<\/span><\/p>\n These keywords get less traffic but then you have a higher chance of converting your visitors into customers.<\/a><\/span><\/p>\n Long tail keywords absolutely become a good match for those users that use specific terms when they are searching.<\/span><\/p>\n Moreover, if your keyword is too specific and does not attract any traffic, it will help your campaigns.<\/span><\/p>\n [bctt tweet=”Selecting too specific keywords can sometimes be unprofitable. ” username=”adstriangle”]<\/p>\n Hence, you should make sure to aim for those long tail keywords that are capable of attracting sufficient traffic.<\/p>\n As it is said that\u00a0“Something is better than nothing”.\u00a0<\/em><\/span>The same quote can be applied in the case of keywords as well.<\/span><\/p>\n Here are 5 best tools you can use to find out the high value long tail keywords for your business.\u00a0<\/a><\/strong><\/span>Instead of having specific keywords that generate no traffic, you should choose long tail keywords that attract moderate but existent traffic.<\/span><\/p>\n Even if you select keywords that attract the adequate amount of traffic and are comparatively low in competition, might not be fruitful for your campaigns.<\/span><\/p>\n So, select keywords that are both productive and generate high-quality traffic.<\/span><\/p>\n Starting Your Competitive Keyword Research with LongTailPro<\/strong><\/a><\/p>\n Seller Strategies: Long Tail Keywords<\/strong><\/a><\/p>\n <\/p>\n 5. Focusing on one or few keywords<\/span><\/p>\n Another mistake that internet marketers do while conducting keyword research is that they tend to focus on either one or few keywords for their campaigns.<\/span><\/p>\n One or few keywords become very reluctant in generating more traffic as they are way too general and highly competitive.<\/span><\/p>\n Moreover, they do not cope up with the searcher\u2019s intent.<\/span><\/p>\n They are led by a misconception that by focusing on one or few top keywords, they will fetch the most reliable PPC results.<\/span><\/p>\n Since in PPC, there is already a lot of competition for the keywords.<\/span><\/p>\n As pertaining to that if you still choose to go with one or few keywords, you would be doing nothing but wasting your dollars and time.<\/span><\/p>\n In order to drive more traffic to your website through PPC campaigns<\/a>, you need to focus on optimizing more keywords for your PPC campaigns.<\/span><\/p>\n [bctt tweet=”Focus on optimizing more keywords that bring your potential customers closer to you.” username=”adstriangle”]<\/p>\n So to make most of your PPC campaigns, try composing your keyword list of mostly long tail keywords because they prove to be more relevant to the searcher\u2019s intent.<\/span><\/p>\n Also, make sure that the keywords that you are incorporating in your keyword list should focus more on the user\u2019s intent.\u00a0<\/span><\/p>\n By simply mapping your keyword research to the buyer’s journey<\/a><\/strong> you will not only reach closer to your target audience but also register a hike in conversion.<\/p>\n How to Determine a\u00a0Keyword\u2019s Commercial Intent<\/a> Search trends can have a significant impact on the keywords that you are targeting through keyword research.<\/span><\/p>\n Search trends give you a good clue about what the people think<\/a> <\/strong>while searching for a product\/service and on what keywords are getting the most number of clicks.<\/span><\/p>\n So,it is definitely a wise idea to keep a close eye on Google search trends<\/a>.<\/strong><\/p>\n Keywords also face ups and down over time.<\/span><\/p>\n And staying up to date with these trends is a great way to formulate your keyword strategy effectively.<\/span><\/p>\n Targeting keywords all by yourself while conducting keyword research is not the correct strategy.<\/span><\/p>\n You should consider the intention and the language of the searcher as well<\/a>.<\/strong><\/span><\/p>\n [bctt tweet=”Also, before targeting any keyword, evaluate its current search result.” username=”adstriangle”]<\/p>\n This search evaluation of the keywords shows the competitiveness of the keyword, which is essentially important for keyword bidding.<\/span><\/p>\n Moreover, you should also know how to analyze search reports of your website<\/a> <\/strong>and use it making strategies.<\/span><\/p>\n It gives you a ready made list of potential keywords which the users might have searched.<\/span><\/p>\n These keywords come directly from your targeted audience and make your work easier of finding quality keywords.<\/span><\/p>\n 10 TOOLS FOR FINDING TRENDING TOPICS AND POPULAR CONTENT<\/a><\/strong><\/p>\n How to Use Google Trends for Keyword Research: 7 Effective Ways<\/a><\/strong><\/p>\n It is universally accepted that PPC marketing is an ongoing process that requires continuous monitoring.<\/span><\/p>\n Same is the case with keyword research, as it is dynamic and flexible that need constant attention.<\/span><\/p>\n The tastes, preferences, and expectations of the users constantly change, develop and evolve over time.<\/span><\/p>\n As a result, their choice of keywords also changes simultaneously.<\/span><\/p>\n This makes reviewing your regular keywords comparatively essential.<\/span><\/p>\n While performing keyword research, know how to conduct keywords audit<\/a><\/strong> and check reviews to remove the under performing keywords and to identify more profitable keywords.<\/span><\/p>\n Have a look at our previous blog on “Complete Guide on How to Use Keywords in PPC”<\/a><\/strong><\/p>\n In that blog post, we have mentioned the tips and strategies to deal with performing and non-performing keywords.<\/p>\n Do not leave your keywords running for too long.<\/span><\/p>\n You should regularly monitor your keywords to know:<\/span><\/p>\n Hence, it is always beneficial to keep an eye on your keywords to assess their performance because t<\/span>he keywords that seemed relevant today might lose its relevance tomorrow.<\/p>\n So, you should constantly revisit the keywords of your choice to make sure that they are still working.<\/span><\/p>\n [bctt tweet=”Have a constant check on the keywords to ensure that they are still in progress.” username=”adstriangle”]<\/p>\n By reviewing the keywords every now and then, you will not only clean up the mess but be able to focus on keywords that drive results.<\/span><\/p>\n The Only 6 Keyword Research Tools You Need to Use<\/a><\/strong><\/p>\nHere are some common PPC keyword research mistakes that should be avoided.<\/h3>\n
1. Selecting keywords that are irrelevant to your customers<\/h3>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2017\/03\/neha-1.png\")
<\/p>\n2. Targeting too broadly<\/h3>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2017\/03\/Pasted_image_at_2019-01-04__12_48_PM.png\")
<\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2017\/03\/image-11.png\")
<\/p>\n3. Aiming at unrealistic keywords<\/h3>\n
4. Opting for keywords that have no traffic<\/h3>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2017\/03\/fvegeb.jpg\")
<\/p>\nHand Picked Related Content:<\/h5>\n
Hand picked related content:<\/h4>\n
\n<\/strong>Stop Guessing, Start Converting<\/a><\/strong><\/p>\n<\/h3>\n
6. Ignoring the search trends<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/search-trends-300x150.jpg\")
<\/p>\nHand Picked Related Content:<\/h4>\n
<\/h3>\n
7. Not reviewing the chosen keywords<\/h3>\n
\n
Hand picked related content:<\/h4>\n