Many of the marketers have started designing their own strategies as this new option seems to produce a better outcome.<\/span><\/p>\n [bctt tweet=”The Dynamic Product Ads on Facebook creates good opportunities for the e-commerce advertisers. ” username=”adstriangle”]<\/p>\n <\/p>\n You already know about the Carousel ad <\/a>on Facebook platform. Carousel enables you to feature multiple products in a single ad unit. However, this is a static advertisement. <\/span><\/p>\n [bctt tweet=”Dynamic products ads let you sync your catalog to your Facebook advertising account. ” username=”adstriangle”]<\/p>\n This advanced<\/i>\u00a0<\/i><\/b>feature only displays relevant products to the target audience.<\/p>\n Without going through the trouble of creating each individual advert, you are free to promote all your products. \u00a0<\/span><\/p>\n This is really a great option to reach the right people with right objective. The cross-device flexibility gives enough flexibility in reaching maximum numbers of people.<\/span><\/p>\n The main thing is that people can only see those products that lie in their interest zone. And it is actually the most relevant timely ad on facebook.<\/span><\/p>\n <\/p>\n This dynamic ad is the future of online advertising platform. And the future is now. <\/span><\/p>\n You must know why the marketers are so much excited about this new technology.<\/span><\/p>\n Time is a very much crucial factor for anyone. Once gone, can not be regained.<\/span><\/p>\n This is now the old age theory to create different adverts for different products. <\/span><\/p>\n If you have your product catalog ready in your hand then more than half of your job is done. <\/span><\/p>\n As the catalog has the basic information of each product, you will not have to put them manually. <\/span><\/p>\n Hence, the dynamic product ad template saves your valuable time.<\/span><\/p>\n By using dynamic ad you can reach any target audience regardless of what devices they are using.<\/p>\n Dynamic product ads maximize\u00a0the reach of your advert to your target audience.<\/span><\/p>\n Initially, it was seen that the ad was still in circulation, even when the item was not in the stock.<\/p>\n To display the ads for a product that is out of stock caused headache to the advertiser as that ad was simply eating up the budget.<\/p>\n But in dynamic product ads, facebook automatically removes the product from the ad which is not in the stock currently. <\/span><\/p>\n [bctt tweet=”The product catalog feed tells facebook about the availability of a certain product in the stock. ” username=”adstriangle”]<\/p>\n This new advertising technique enables you to lay a dynamic retargeting strategy<\/a>.<\/span><\/p>\n By knowing what people do on their website, you can now target people with relevant products and offers.<\/p>\n It actually increases the chance of making more sales. <\/span><\/p>\n You will be informed about each and every step that an audience take such as, which product has been viewed, or which product has been put into a cart or abandoned. <\/span><\/p>\n This actually helps you to draw an outline about the likes and dislikes of the viewers. And this valuable information is enough to target them again to make more sales.<\/span><\/p>\n Through dynamic retargeting, you can retarget people, who have not visited your website for a certain period of time.<\/span><\/p>\n On the other hand, you can also feature other relevant products and variations to the visitors, who only go through few certain products. <\/span><\/p>\n Upon the basis of their onsite interest, you will be able to create more relevant products ads. <\/span><\/p>\n [bctt tweet=”The dynamic ad gives you perfect options for creating relevant ads for your target audience.” username=”adstriangle”]<\/p>\n Previously, advertisers had to create website custom audience manually to retarget visitors. <\/span><\/p>\n However, it was practically a troublesome job for the retailers with thousands of products. \u00a0<\/span><\/p>\n The dynamic pixel <\/a>takes notes of every activity of each visitor on your site. <\/span><\/p>\n Therefore, you can reach the visitors with your dynamic retargeting ad.<\/span><\/p>\n Setting up facebook dynamic product ad is not a tough job though it needs little much technical knowledge. <\/span><\/p>\n Follow these simple steps to start your first dynamic product ad campaign-<\/span><\/p>\n First of all, you have to get ready with your product catalog<\/a>. <\/span><\/p>\n [bctt tweet=”Facebook will consider this catalog as the virtual database for your dynamic ad campaign.” username=”adstriangle”]<\/p>\n If you have worked with Google Shopping Product Feed, then you will find its setup process similar. <\/span><\/p>\n Make a list of your products in XML or CSV file, which will contain products names, ID, respective landing pages, image URLs, short descriptions and other information.<\/span><\/p>\n Obviously, each column should have its header with the respective attribute. \u00a0<\/span><\/p>\n As Facebook catalog is backward compatible, you may upload your previously created feeds or catalogs.<\/span><\/p>\n Now, you need a little bit of \u2018coding\u2019<\/em><\/strong> knowledge here to create your own website custom audience pixel. <\/span><\/p>\n If you already have it installed in on your website, you need to introduce few modifications in existing codes.<\/span><\/p>\n To make the dynamic ad work better, you must add these three basic attributes in custom audience pixel-<\/span><\/p>\n Though Facebook will give you the pixel but to customize it according to your needs, you should recode it.<\/span><\/p>\n It is better to forward it to your website developer for getting perfect customization in the pixel.<\/span><\/p>\n This is the step that confirms what is going to be displayed before the audience and how it will be shown.<\/span><\/p>\n Therefore, make your template ready sincerely.<\/span><\/p>\n [bctt tweet=”The Facebook Dynamic ad is directly shown in the news feed or the right-hand column.” username=”adstriangle”]<\/p>\n You may select either single product format or multi products format template. <\/span><\/p>\n You can also customize placeholders on the template as per your catalog product attributes.<\/span><\/p>\n <\/p>\n Now, your campaign is ready to be shown.<\/span><\/p>\n Facebook will now display your products dynamically as per the records of on-site visitor\u2019s behavior.<\/span><\/p>\n [bctt tweet=”Facebook uses your website custom’s pixel to pull data on what a visitor is doing on your website.” username=”adstriangle”]<\/p>\n And when that visitor opens his facebook account the most relevant product of your website is displayed.<\/span><\/p>\n <\/p>\n Power editor<\/a> gives you complete control to easily create and customize facebook ads. <\/span><\/p>\n If you do not have it, go to Power Editor<\/em><\/strong> and download it. <\/span><\/p>\n Then follow the steps below to create your first dynamic ad campaign using Power Editor-<\/span><\/p>\n Open you power editor account and proceed to create your first campaign.<\/span><\/p>\n From the Campaigns tab select the radio button \u2018create new\u2019 and give it a name. <\/span><\/p>\n Now you have to select Product Catalog Sales as objective. <\/span><\/p>\n Now click on the Create button to create this new campaign.<\/span><\/p>\n Go to the Ad Set tab to create a new ad set for this newly created campaign. <\/span><\/p>\n Select new ad set and select your new campaign for this ad set.<\/span><\/p>\n Give it a name and click on create.<\/span><\/p>\n In this new Ad set, find the product tab. <\/span><\/p>\n Under this product tab, you have to select product catalog (that you have uploaded previously) that you want to use.<\/span><\/p>\n [bctt tweet=”Facebook lets you feature your entire catalog.” username=”adstriangle”]<\/p>\n However, you can use \u2018filter\u2019 to select a certain portion of the catalog.<\/span><\/p>\n Click on the \u2018create\u2019 button to save your new product set under the new ad set.<\/span><\/p>\n You have to set your ad budget and schedule for this newly created campaign.<\/span><\/p>\n This is the most crucial step as this will determine who you are going to target. <\/span><\/p>\n You have to select audience behavior to target the sets of visitors- it may be the visitors who abandoned the cart, or just visited your site or viewed a certain range of products.<\/span><\/p>\n Go to the tab saying \u2018Ad\u2019.<\/span><\/p>\n Select the campaign and ad set you have just created. <\/span><\/p>\n Give your ad a name and click on \u2018Create\u2019 button.<\/span><\/p>\n Select which ad template you want to use- either a single product or multi-product format per ad. <\/span><\/p>\n You may use a single image or multi-image for the single product also (as per your requirements). \u00a0<\/span><\/p>\n Keep in mind that the image resolution should be 600×600.<\/span><\/p>\n Preview your ad to know how your dynamic ad will be shown. <\/span><\/p>\n Once you click the \u2018Upload\u2019 button your dynamic ad will go live with an immediate effect.<\/span><\/p>\n <\/p>\n Dynamic product ads help you to create highly relevant ad for a specific group of audience. <\/span><\/p>\n Therefore, you get much control over what and to whom you want to showcase your products.<\/span><\/p>\n You can hire several implementations of dynamic product ads<\/a> to bring out more conversions from your existing visitor’s database.<\/span><\/p>\n It highly depends on how creative you are and how far your imagination can nurture your visitor-behaviors. <\/span><\/p>\n You can create several ads formats for targeting audience.<\/span><\/p>\n Here are some examples-<\/span><\/p>\n You can reach the visitors who had once viewed products but did not add the products to the cart.<\/span><\/p>\n You can approach them with newer offers of newer products lineups.<\/span><\/p>\n Sometimes people, by any reason added products to cart but did not purchase. <\/span><\/p>\n You can also target those people with similar products along with some exciting discounts.<\/span><\/p>\n People are always eager to view brand new products. <\/span><\/p>\n Make it your asset and reach out to your visitors with newly launched products. <\/span><\/p>\n Make sure you fulfill their desire by targeting their interest.<\/span><\/p>\n It has been seen that the conversion rate is higher from the old customers than the newer. <\/span><\/p>\n You already know the onsite behaviors of your old customers. <\/span><\/p>\n Therefore, it is a proven marketing strategy to encourage old customers to purchase more from you.<\/span><\/p>\n It is a great idea to implement Dynamic Product ads to cross-sell to the existing customers with new products.<\/span><\/p>\n It is up to you whether you want to showcase a single item or several. <\/span><\/p>\n This is actually a single ad display where you can feature your several products at one go. <\/span><\/p>\n But keep in mind, Facebook only displays relevant product to a user based on his behavior on your website. <\/span><\/p>\n [bctt tweet=”In multi products ads, each product will come with its own description, price and other attributes.” username=”adstriangle”]<\/p>\nWhat is Facebook Dynamic Product Ad?<\/h2>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/dpa-300x150.jpg\")
<\/p>\nWhy use facebook Dynamic Product Ad?<\/h2>\n
1. It saves time<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/time-saving-300x150.jpg\")
<\/p>\n2. Target maximum audience<\/h3>\n
3. It saves money by removing out-of-stock products<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/out-of-stock-300x150.jpg\")
<\/p>\n4. Helps you to target audience specifically<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/specific-300x150.jpg\")
<\/p>\n5. Helps you to create more relevant ads<\/h3>\n
6. Dynamic Custom Audience Pixel-more powerful than ever<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/PIXEL-300x150.jpg\"){kind=tracking}
<\/p>\nSet up Facebook Dynamic Product Ads in Easy Steps<\/h2>\n
1. Uploading your Product Catalogue<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/catalog-300x150.jpg\")
<\/p>\n2. Configuring Pixel of your campaign<\/h3>\n
\n
3. Setting up Dynamic Ad Template<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/TEMPLATE-300x150.jpg\")
<\/p>\n4. Starting up the Campaign<\/h3>\n
Creating Facebook Dynamic Product Ads using Power Editor<\/h2>\n
Step 1<\/h4>\n
Step 2<\/h4>\n
Step 3<\/h4>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/Power_Editor_-_Manage_Ads_-_Campaigns-246x300.png\")
<\/p>\nStep 4<\/h4>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/Power_Editor_-_Manage_Ads_-_Ad_Sets-300x267.png\")
<\/p>\nStep 5<\/h4>\n
Step 6<\/h4>\n
Step 7<\/h4>\n
Step 8<\/h4>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/Power_Editor_-_Manage_Ads_-_Ads_-_Edit-288x300.png\")
<\/p>\nStep 9\u00a0<\/b><\/h4>\n
Implementing Dynamic Product Ads<\/h2>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/implementing-300x150.jpg\")
<\/p>\n\n
Viewed Products<\/h3>\n<\/li>\n<\/ul>\n
\n
Abandoned Products<\/h3>\n<\/li>\n<\/ul>\n
\n
Brand New Products<\/b><\/h3>\n<\/li>\n<\/ul>\n
\n
Encourage Past Customers<\/h3>\n<\/li>\n<\/ul>\n
Important Notes about Facebook Dynamic Product Ads<\/h2>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/03\/NOTES-300x150.jpg\")
<\/p>\n1. It is a single ad unit with single or multi products display<\/h3>\n
2. Do not confuse Facebook Product Ads with Google PLAs<\/h3>\n