The landing page acts as a first step towards your conversion funnel as it is responsible for converting your website visitors into leads and sales.<\/span><\/p>\n Whether your business goal is to sell products, generate leads or anything else, optimizing the landing page will ultimately lead to higher conversions and will get more business for you.<\/span><\/p>\n Landing page conversion rate is a strong indicator of how well your business is performing and getting online success.<\/span><\/p>\n [bctt tweet=”Optimizing your landing page can increase conversions exponentially.” username=”adstriangle”]<\/p>\n Huge PPC budget can get deliver very high-quality traffic to you but if you are directing all your quality traffic to a wrong landing page or probably the home page then you are simply burning up your budget.<\/span><\/p>\n To save up your budget, you should take some extra steps to make sure that you direct all your quality traffic to an optimized landing page.<\/span><\/p>\n Having an optimized landing page will increase the conversion rate which is the foundation of high sales volume.<\/span><\/p>\n Since landing page holds a lot of significance in terms conversion rate.\u00a0<\/span><\/p>\n Therefore, is becomes very important for a marketer to understand it’s valued and further take steps to optimize landing pages so as to increase the conversion rate.<\/span><\/p>\n Image Source:\u00a0Unbounce<\/a><\/p>\n In the image given above, you can easily see the headline for Unbounce<\/em><\/strong> is eye catchy, short and clear, which makes it an ideal one.<\/p>\n Bitter truth is that your headline has only a few seconds to grab the attention of the user.<\/span><\/p>\n So make sure that your headline is straightforward to get the user\u2019s attention instantly.<\/span><\/p>\n You also have to be 100% sure that not only your headline grabs the attention of the user instantly but also explains what the particular landing page is offering.<\/span><\/p>\n [bctt tweet=”To make the headline more compelling, you can add a sense of urgency to it.” username=”adstriangle”]<\/p>\n A good headline creates the much needed first impression that is relevantly important in generating a lead or making a sale.<\/span><\/p>\n Moreover, you should always test several headlines to see which one gets the best response from the visitors.<\/span><\/p>\n Make your headline short, clear and precise, just the Copyblogger has done it.<\/span><\/p>\n Copyblogger’s headline is concise, clear and accurate.<\/p>\n Image Source: Copyblogger<\/a><\/p>\n Another thing to note here is that create headlines that are capable of letting your visitor know about your offering and then convincing your visitor to act upon your CTA.<\/span><\/p>\n Remember, a great headline<\/a> has the potential to increase your conversion rate. <\/span><\/p>\n Image Source:\u00a0Square<\/a><\/span><\/p>\n Every single visitor that lands on your Landing Page are a potential customer.<\/span><\/p>\n And obviously, you would not want your potential visitor to simply bounce because of the irrelevant distractions on your landing page.<\/span><\/p>\n [bctt tweet=”The main goal of your landing page is to get conversions and not distract the visitor. ” username=”adstriangle”]<\/p>\n A\/B test the landing page<\/a> to check on the items that could divert your visitor away from the goal.<\/span><\/p>\n The more inputs or actions your visitors goes through, the less likely they are to take any conversion decision.<\/span><\/p>\n Minimize distractions like non-essential product options, links, extra information that can increase the bounce rate of your landing page.<\/span><\/p>\n To get rid of the distractions, you can shrink or remove the irrelevant menu, eliminate sidebars and big headers and take off the irrelevant images.<\/span><\/p>\n When you wipe off all the distractions, the visitor is only left with two options: either to act upon the CTA or to simply close the window.<\/span><\/p>\n Image Source: Dropbox<\/a><\/p>\n Removal of distractions can significantly improve the conversion rate of any landing page.<\/span><\/p>\n <\/p>\n Image Source: vwo.com<\/a><\/p>\n The home page of\u00a0vwo.com<\/a>\u00a0has a clear and concise headline, USP that is prominent and they have even included a check box that requests a demo, which is automatically notable.<\/p>\n Whether you are a marketing professional for years or a newbie entering the marketing space, there is a good chance that you must have heard about the Unique Selling Proposition aka USP.<\/span><\/p>\n But what does USP really mean?<\/span><\/p>\n In general terms, USP is a simple sentence that explains how your product\/service is different from the competitors and why this difference makes your product\/service the best solution to the problems of the users.<\/span><\/p>\n Just like your headline, the USP also holds relative importance in determining the success of your conversion rate.<\/span><\/p>\n Often some marketers try to improve the landing page results by testing the page elements like the font color, size, images, etc. <\/span><\/p>\n The testing of the page elements is indeed important but you should know that the primary focus should be making your USP powerful and conversion oriented<\/a>.<\/span><\/p>\n There are certain points that you should keep in mind while creating an extraordinary USP:<\/span><\/p>\n Therefore, to create a valuable USP you need to reflect on the uniqueness of your company, the products, and services.<\/span><\/p>\n [bctt tweet=”Having a powerful USP is not enough, it should also be effective enough to achieve optimal results.” username=”adstriangle”]<\/p>\n Image Source: HubSpot<\/a><\/span><\/p>\n CTA is the most important element to remember when you are looking forward to increasing your landing page conversion rate.<\/span><\/p>\n If you do not have a CTA, your visitors will not convert into customers.<\/span><\/p>\n As simple as that.<\/span><\/p>\n Basically, the CTA is the action that you are asking your customers to take.<\/span><\/p>\n Ensure that your visitor should not have to look around to find it. They should immediately be drawn towards it when they arrive on the landing page.<\/span><\/p>\n [bctt tweet=”Make your CTA the most prominent feature of your landing page.” username=”adstriangle”]<\/p>\n Do not make a common mistake of creating a CTA<\/a> and sitting back and then later realizing why the conversion rate is low.<\/span><\/p>\n You should invest substantial time in developing the CTAs that will help you to reach your conversion goals.<\/span><\/p>\n You can make your CTAs stand out in the crowd with the help of these tips:<\/span><\/p>\n Image Source: Enchanting Marketing<\/a><\/p>\n This is Enchanting Marketing’s home page. And as you can clearly see that there is a contrast between the color of the background and the color of the Call-to-Action which makes the Call-to-Action more notable and appealing.<\/p>\n Whatever you claim on your website or landing page about your company, product or service is not justified unless it is backed by a proof.<\/span><\/p>\n Actually, testimonials are powerful<\/a> as they are one of the quickest ways to improve landing page conversions.<\/span><\/p>\n Testimonials represent a great deal of trust in a company and give your visitors an assurance that your company is valid and authorized.<\/span><\/p>\n [bctt tweet=”Customers put a lot of faith in reviews and testimonials.” username=”adstriangle”]<\/p>\n So, include a few reviews and testimonials about your brand on your landing page.<\/span><\/p>\n This will result in better conversion and sales for your product and services.<\/span><\/p>\n To make your testimonials more appealing and attractive, use an accompanying photo of the client or customer along with the testimonial.<\/span><\/p>\n Do not include testimonials that say,<\/span> \u201cthey were great\u201d<\/em><\/strong> or <\/span>\u201chighly recommended\u201d<\/em><\/strong>. <\/b>Include personable notes from the clients that include what your business did for them.<\/span><\/p>\n A picture tells a thousand words.<\/em><\/strong><\/p>\n Although the content is important but images help to bring out the necessary emotions of the users to take the desired action.<\/span><\/p>\n Since images are the most linked and shared on the social sites, therefore, they prove to be very effective when it comes to increasing the landing page conversion rate.<\/span><\/p>\n While choosing the images for your landing page, make sure that the pictures are large and are of high quality and also ensure that they are relevant to your product\/service.<\/span><\/p>\n <\/p>\n Image Source:\u00a0Drift<\/a><\/p>\n [bctt tweet=”The best image combined with the right content can increase your conversions.” username=”adstriangle”]<\/p>\n Another factor to boost your landing page conversion rate apart from the image are the videos.<\/span><\/p>\n Videos can be an effective tool to convert a visitor into a customer.<\/span><\/p>\n Include explainer videos, since they explain what your business does.<\/span><\/p>\n A short video that explains what your product\/service is and how can it help the users can increase your landing page conversion rate significantly.<\/span><\/p>\n Explanatory videos are effective because they show your product\/service in action.<\/span><\/p>\n But be careful, simply including the videos is not enough unless they are directly relevant to your product\/service or offer.<\/span><\/p>\n Image Source: Google Developer<\/a><\/span><\/p>\nSome of the strategies to increase the landing page conversion rate are:<\/strong><\/h2>\n
1. Create Attention Grabbing Headlines<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/Unbounce-300x136.png\")
<\/p>\n![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/copyblogger-headline-300x108.png\")
<\/p>\n2. Remove Distractions<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/square-300x149.jpg\")
<\/p>\n![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/Dropbox-300x197.png\")
<\/p>\n3. Highlight The USP<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/usp-1-300x97.png\")
<\/p>\n\n
4. Outstanding Call-to-Action<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/call-to-action-3-300x220.png\")
<\/p>\n\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/Enchanting-Marketing-1-300x143.png\")
<\/p>\n5. The Power Of Testimonials<\/h3>\n
6. Use Right Images and Videos<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/perfect-image-300x141.png\")
\nImage Source: LeadPages<\/a><\/p>\n![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/Drift-300x212.png\")
<\/p>\n7. Optimize Your Landing Page For Mobile Devices<\/h3>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/mobilewebsite-300x258.png\")
<\/p>\n
![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/loading-time-300x150.jpg\")
<\/p>\n![\"\"](\"http:\/\/adstriangle.com\/triangle\/wp-content\/uploads\/2017\/04\/Free_Account_Signup-300x203.png\")
<\/p>\n