There could be lots of businesses near your potential customer\u2019s location that they are looking for.\u00a0<\/span>But Google Maps only features one or two of them.<\/p>\n

The competition to get the one out of the two spots is quite fierce.<\/span><\/p>\n

Here, the question arises that <\/span>\u201cHow Does Google Decides As To Which Ads To Display?\u201d<\/i><\/b><\/p>\n

Actually, Google chooses a variety of factors to determine the display of the ads.<\/span><\/p>\n

\n
• Query made in the local search<\/span><\/li>\n
• The location (within a radius)<\/span><\/li>\n
• Search History<\/span><\/li>\n
• Interests<\/span><\/li>\n
• User behaviour<\/span><\/li>\n
• Time of the day<\/span><\/li>\n
• Demographics <\/span><\/li>\n<\/ul>\n

  By this, the shops that have a consistent good rating gets a chance to compete with the comparatively bigger brands.<\/span><\/p>\n

  7. Cost Of Local Search Ads<\/h3>\n

  <\/p>\n

  The cost of Google Maps Local Search Ads is similar to that of Google AdWords\u2019 PPC campaigns.<\/span><\/p>\n

  [bctt tweet=”The price for Google Maps Local Search Ads is calculated on a Cost-per-Click Basis.” username=”adstriangle”]<\/p>\n

  Get Location Clicks<\/h4>\n

  This is the cost incurred when the user clicks to expand the ads from the result lists. <\/span>\u00a0<\/b><\/p>\n

  Get Direction Clicks<\/h4>\n

  This is the cost incurred when the user clicks to find the way to the store.<\/span><\/p>\n

  Call Button Clicks<\/h4>\n

  This is the cost incurred when the user makes a call to the store.<\/span><\/p>\n

   <\/p>\n

  8. Display Of Local Inventory<\/h3>\n

  <\/p>\n

  Think as a customer for the time being.<\/span><\/p>\n

  Just imagine that you are in desperate need of a solution to clean your contact lenses and can\u2019t order online because you want them now.<\/span><\/p>\n

  The easiest way to find a store is through Google Maps.<\/span><\/p>\n

  Your search for a store nearby and luckily you find a store.<\/span><\/p>\n

  By not getting any late, you reach out to the store but unfortunately, you get to know that the stock had finished.<\/span><\/p>\n

  What would be your first question to the store owner?<\/span><\/p>\n

  I would rather ask, \u201cWhy didn\u2019t you display the inventory information in the ad itself?\u201d<\/span><\/p>\n

  The reality is that unless the visitors are sure of the availability of the product, they don\u2019t visit the store.<\/span><\/p>\n

  No one wants to waste their time by reaching out to stores that have out of stock products.<\/span><\/p>\n

  That is why it is important to bring the information of the local inventory in your customizable local page.<\/span><\/p>\n

  [bctt tweet=”The local products inventory feed is the list of all the products that you sell in your store.” username=”adstriangle”]<\/p>\n

  Submit the inventory price and quantity of your products on daily basis.<\/span><\/p>\n

  And if the price and quantity of your products change throughout the day. Then submit only the items that have changed their price or quantity with the new details multiple times throughout the day. \u00a0<\/span><\/p>\n

  9.Benefits Of Local Search Ads<\/h3>\n

  <\/p>\n

  With the local search ads of Google Maps, you can create more visibility on Google Map before your competitors.<\/span><\/p>\n

  The local search ads give you a chance to target your business advertising on the basis of location and radius.<\/span><\/p>\n

  By this, you will be visible only to the people who are near to you thereby increasing your chances of getting more business.<\/span><\/p>\n

  If you really want to be specific, you can even target your ads to appear on certain times of the day.<\/span><\/p>\n

  By using the call and the direction button, you can also help your customers to perform a certain action using their smartphones.<\/span><\/p>\n

  [bctt tweet=”As with local search ads you get a chance to stand out in Google Maps.” username=”adstriangle”]<\/p>\n

  Moreover, this can be really helpful you if you have your competitors located nearby. As you can dominate by having a strong presence on Google Maps.<\/span><\/p>\n

  Conclusion<\/h3>\n

  Driving traffic, increasing leads and sales, content marketing, optimizing the use of social media and what not.<\/p>\n

  But for local stores, it becomes really tough to create content and use social media to make people come up to your store.<\/p>\n

  Therefore, the local search ads of Google Maps help local stores to show their existence to the prospective customers.<\/p>\n

  Because when it comes to buying anything from a local store, the intent to purchase is already there in the mind of the customer. It is just that you have to show that you exist.<\/p>\n

  And the Local Search Ads of Google Maps is the easiest way to do that.<\/p>\n

  Remember, just be super ready to grab any opportunity offered by Google Maps Local Search Ads. And then increase your offline conversions with the help of online advertising. \u00a0<\/span><\/p>\n

   <\/p>\n","protected":false},"excerpt":{"rendered":"

  As a marketer, it is always important to be upgraded with the current trend of advertising and marketing. Because then you can easily beat your competitors in the race of acquiring more and more customers. But you might be wondering that after all being a small business owner of a store, how can you use […]<\/p>\n","protected":false},"author":4,"featured_media":4267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[16,24],"tags":[],"class_list":{"0":"post-4252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-adwords","8":"category-keywords","9":"entry"},"_links":{"self":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/4252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/comments?post=4252"}],"version-history":[{"count":0,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/4252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media?parent=4252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/categories?post=4252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/tags?post=4252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}