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Creating a shiny ad copy feels great. Isn\u2019t it?<\/span><\/p>\nYou have spend a lot of time researching your potential customers and their interests to create an ad copy that will hopefully perform well.<\/span><\/p>\n You feel great! \u00a0(at least for a couple of hours). <\/span> The analytics reveal your campaign is not generating leads and conversions.<\/span><\/p>\n Worse, your ad budget seems to be over soon. <\/span><\/p>\n You have read everything to create the best PPC campaign. What did you miss then? <\/span> Yes, it\u2019s proven that in PPC marketing, competitor research can get you a high number of clicks and impressions. You can get all this<\/a> with some excellent PPC tools. <\/span> If you are new to the world of PPC marketing, competitors analysis would rarely come to your mind. <\/span> Competitor analysis is the process of identifying your competitors, assessing their strategies, strengths, and weaknesses to create an even better strategy for your campaign. <\/span><\/p>\n It is a very integral part of your PPC campaigns because your competitors can provide you with a plethora of information that will not only<\/span> upgrade your PPC campaigns<\/span><\/a> but will also increase sales and leads for you. <\/span><\/p>\n If you have just started with PPC marketing, competitor analysis optimizes your strategies and enhances your profitability.<\/span><\/p>\n A solid competitor analysis will give you answers for these following questions<\/span><\/p>\n You can collect information about your competitors and start developing your strategies accordingly. <\/span><\/p>\n This can be a big advantage to your campaign!<\/span><\/p>\n So aren\u2019t you eager to know what your competitors are doing? <\/span><\/p>\n If yes, then read about top PPC spy tools that can help you to have a deeper insight into your competitor’s strategies. \u00a0<\/span><\/p>\n iSpionage<\/a> is an advanced and paid keyword research tool that allows keyword management and competitive analysis features.<\/span><\/p>\n A useful tool for those PPC marketers who are looking to get competitive intelligence data to optimize their PPC campaigns.\u00a0<\/span>It also lessens the time that is required to create campaigns especially when it comes to keyword research and launching of campaigns.<\/span><\/p>\n Also, it gives you an insight of the competitors\u2019 keywords, ad copy, and budget.\u00a0<\/span>It basically provides a little bit of information for free and more information is available with a paid version.<\/span><\/p>\n What\u2019s more?<\/span><\/p>\n Well, you can also find out how much competitors spend on Adwords<\/strong>! If you have used PPC before, you know how this can help your ad copy outsmart your competitor\u2019s one.<\/span><\/p>\n Use the tool and check out your how much competitors spend on the ad copy. ( organic and paid both) <\/span><\/p>\n Plus, if you get an upgraded version, build new campaigns with the information you get.<\/span><\/p>\n The best use of iSpionage is that it has the ability to find out what your competitors are doing, giving you a high comparative advantage.<\/span><\/p>\n Here\u2019s how to make the most of this tool:<\/strong><\/p>\n With this tool, you know why your competitor ad copy is getting more clicks than your ad copy. Great! You know where to work know.<\/span><\/p>\n Check out how much you need to spend to get all this information. <\/span><\/p>\n Monthly Package= $29 per month. 6-Month Package= $24 per month.<\/span><\/b><\/p>\n Month Package= $59 per month. 6-Month Package= $49 per month.<\/span><\/p>\n Month Package= $99 per month. 6-Month Package= $74 per month.<\/span><\/p>\n Month Package= $299 per month. 6-Month Package= $149 per month.<\/span><\/p>\n Hand Picked Related Content:<\/strong> SEMrush <\/a>is another PPC tool that provides top information about your competitors.<\/span><\/p>\n It quickly allows you to find out your advertising competitors based on the keywords you plan to target.<\/span><\/p>\n It takes a different route to PPC strategies than iSpionage.<\/span><\/p>\n Within the free version of SEMrush, you can type in your competitor’s website and view their ad text, the average position of keywords, the percentage of total keywords and their competitors.<\/span><\/p>\n With the paid version, all these statistics are increased and you are entitled to get more data as compared to the free version.<\/span><\/p>\n The best use of SEMrush is that you can have a look at the top organic and paid competitors for a particular keyword in Google and Bing.<\/span><\/p>\n SEMrush also allows you to track information for your competitor’s Facebook and Bing accounts.<\/span><\/p>\n It has an easy-to-use graphical interface and can keep a track of your competitors.<\/span><\/p>\n Pricing for this tool is based on 3 modules:<\/span><\/p>\n $99.95 per month.<\/span><\/b><\/p>\n $199.95 per month.<\/span><\/p>\n $399.95 per month<\/span><\/p>\n Hand Picked Articles:<\/strong> With Keyword Spy<\/a>, you can literally spy on the keywords of your competitors.<\/span><\/p>\n It allows you to discover the competitive perspective by showing your competitors\u2019 PPC campaign strategy and exposing the most profitable keywords and ad copy that they use.<\/span><\/p>\n Keyword Spy gives you the access to your competitors\u2019 PPC ads and all the metrics that come under it like the ad copy, keywords, search volume etc.<\/span><\/p>\n Keyword Spy uses a unique ROI indicator to see the value of the keywords.<\/span><\/p>\n It provides extensive data on competitors\u2019 keywords and also offers detailed information for PPC associated marketers.<\/span><\/p>\n Keyword Spy has 3 different accounts i.e. research, tracking and professional.<\/span><\/p>\n The research section extensively focuses on competitors and general market research. It\u2019s recommended users are individual marketers and PPC researchers. It is used for researching competitor\u2019s keywords and understanding their strategy. The pricing for this module is $89.95 per month.<\/span><\/b><\/p>\n Tracking is a comparatively different process. Once you have collected the keywords using the research tools, you master the keywords that you are about to target. It\u2019s recommended users are mid-level PPC companies and individual. It is used for tracking keywords. The pricing for this module is $89.95 per month.<\/span><\/b><\/p>\n This is a combo pack of the research and tracking modules. It also provides access to affiliate reports. It\u2019s recommended users are multinational PPC companies. The pricing for this module is $139.95 per month.<\/span><\/b><\/p>\n Hand Picked Content: SpyFu<\/a> is an industry leading competitive research tool with remarkable features.<\/span><\/p>\n It allows you to see every possible place where your competitor has shown up in Google.<\/span><\/p>\n SpyFu also includes all the keywords that they have brought and all the ad variations that they have used.<\/span><\/p>\n It works in the same manner as SEMrush when it comes to providing competitor\u2019s data.<\/span><\/p>\n With the help of this tool, you can compare your campaigns with those of your competitors.<\/span><\/p>\n SpyFu helps you to discover the most profitable keywords that you were missing. It also helps you to eliminate nonperforming keywords that were wasting your budget by suggesting negative match suggestions.<\/span><\/p>\n The best use of SpyFu is that it reveals the most important and profitable keywords of competitors based on their advertising history. You can view actual ad copies that your competitors have been running.<\/span><\/p>\n Simply type the web address of the competitor and you will get to see the estimated budget, clicks, keywords, ad texts and ad position.<\/span><\/p>\n The pricing for SpyFu is based on 3 modules:<\/span><\/p>\n Annual Package= $44 per month. Monthly Package= $49 per month.<\/span><\/b><\/p>\n Annual Package= $74 per month. Monthly Package= $99 per month.<\/span><\/p>\n Annual Package= $199 per month. Monthly Package= $299 per month.<\/span><\/p>\n Hand Picked Content:
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\n<\/span>But soon disappointment creeps in. <\/span><\/p>\n
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\n<\/span>Maybe tracking competitors Adwords?<\/span><\/p>\n
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\n<\/span>Wondering how? Read below to know further.<\/span><\/p>\nFind what your Adwords competitors are doing<\/h2>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/cover-1-300x150.jpg\" "\\"competitor")
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\n<\/span>
\n<\/span>But don\u2019t forget PPC marketing is a highly competitive landscape. Without spying your competitors’ campaign you can’t get ahead of them. <\/span><\/p>\n\n
1. iSpionage<\/h3>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/ispionage-300x98.png\" "\\"iSpionage\\"")
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Basic:<\/h4>\n<\/li>\n<\/ul>\n
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Starter:<\/h4>\n<\/li>\n<\/ul>\n
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Professional:<\/h4>\n<\/li>\n<\/ul>\n
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Advanced:<\/h4>\n<\/li>\n<\/ul>\n
\nThe Beginner\u2019s Guide to Using iSpionage Keyword Monitoring<\/a><\/strong><\/p>\n2. SEMrush<\/h3>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/semrush-300x138.png\" "\\"Semrush\\"")
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Pro:<\/h4>\n<\/li>\n<\/ul>\n
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Guru:<\/h4>\n<\/li>\n<\/ul>\n
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Business:<\/h4>\n<\/li>\n<\/ul>\n
\nLearn How to Use SEMrush: New Quick Tips and Tutorial Videos<\/a><\/strong>
\nSEMrush in 2018: Greater Plans for Your Greater Success<\/a><\/strong><\/p>\n3. Keyword Spy<\/h3>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/keywordspy-300x82.jpg\" "\\"KeywordSpy\\"")
<\/p>\nResearch<\/h4>\n
Tracking<\/h4>\n
Professional<\/h4>\n
\nHow to Use Keyword Spy For Competitive Keyword Analysis<\/a><\/strong>
\n<\/strong><\/p>\n4. SpyFu<\/h3>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/spyfu.png\" "\\"SpyFu\\"")
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Basic:<\/h4>\n<\/li>\n<\/ul>\n
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Professional:<\/h4>\n<\/li>\n<\/ul>\n
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Team:<\/h4>\n<\/li>\n<\/ul>\n
\nUsing The SPYFU Keyword Competition Tool To Get Ahead In Your Business<\/a><\/strong>
\nHow Spyfu Can Inform Your Content Marketing Strategy in 2018<\/strong><\/a><\/p>\n5. Adbeat<\/h3>\n
![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/adbeat-300x103.png\" "\\"adbeat\\"")
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![\"Track](\"https:\/\/adstriangle.com\/blog\/wp-content\/uploads\/2017\/05\/whatrunswhere-2-300x134.png\" "\\"WhatRunsWhere\\"")
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