![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/webdesign.png\")
Imagine you have created a stellar landing page to promote your small business<\/span><\/p>\nIt\u2019s designed, created and live! Now, here comes the conversion part. <\/span><\/p>\n Are you satisfied with the conversion rate it brings? Maybe, you probably want it to do better. <\/span><\/p>\n The good part, it\u2019s possible and you can really optimize your landing page for better ROI.<\/a><\/strong><\/span><\/p>\n But here comes the question, what can you do to make it work more effectively?<\/span><\/p>\n Well, there are a whole lot of things that can be done. <\/span><\/p>\n See t<\/span>he fact is there are many <\/span>landing page best practices that you can apply<\/span>. So, there\u2019s no limit to perfection. <\/span><\/p>\n But here\u2019s the sad truth, all this takes time to experiment, learn and understand.<\/span><\/p>\n So, the trick is to avoid the experiments that have proven as a mistake for many. <\/span><\/p>\n By seeing what has worked well and what has proved to be a disaster for others, you can save a whole lot of time. <\/span><\/p>\n Remember, time is everything!<\/span><\/p>\n And you wouldn’t want to waste time experimenting with the landing page when its already live there and not performing well.<\/p>\n So how can you begin? Just read this blog to know landing pages biggest disasters that you can avoid. Plus, what are some of the <\/span>landing page best practices that you can use instantly?<\/span><\/p>\n [click_to_tweet tweet=”The more you experiment, the more you understand the landing page and the better conversion you get.” quote=”The more you experiment, the more you understand the landing page and the better conversion you get.”]<\/p>\n Before you pick the right solution to understand a landing page and what stops a landing page to convert.<\/p>\n So here we go!<\/p>\n Image Source: Unbounce<\/p>\n Landing page is a page created especially for your visitors where they \u201cland\u201d after they click your ad or similar. <\/span><\/p>\n In digital marketing landing pages are very important as it is created solely for the purpose of advertising campaign or marketing. <\/span><\/p>\n Now here comes the question, why the hell are landing pages so important?<\/span><\/p>\n Unlike website pages which have different goals, & objectives, landing pages have a single focus. <\/span><\/p>\n Why? It\u2019s because landing pages are created with single minded focus. <\/span><\/p>\n For instance, if you visit the homepage of a website can you tell what will click first? Not sure? <\/span><\/p>\n Well, how could you decide as there are multiple links and options to click. <\/span><\/p>\n Similarly with blogs there are different links and pathways that user can take. Result, you get clicks, traffic but what not sure about sales. \u00a0<\/span><\/p>\n Well, here is why we have landing pages. Read below to know how landing pages helps you in lead generation.<\/span><\/p>\n Related Content:<\/strong><\/p>\n What is a landing page?<\/a><\/p>\n In one simple line, landing pages are designed to capture leads for your business. <\/span><\/p>\n A lead can be an individual or an organisation which are showing interest in the products and services you sell. <\/span><\/p>\n They reciprocate there interest by sharing there contact information: phone number, email id or even social media handle. <\/span><\/p>\n But wait, if you are new to the marketing world you must be thinking why you need leads at the very first plus. <\/span><\/p>\n Well, it’s simply because landing pages help you to can\u2019t convert visitors immediately into buyers.<\/span><\/p>\n It\u2019s good to imagine a world where your targeted audience straight comes to you and wants to buy your services. <\/span><\/p>\n Plus, you would exactly know what they are looking for, how do they get there, and what information you need to win them before they leave. <\/span><\/p>\n Well, this sort of sale can exist only in utopia and not in the real life. So in real life you can streamline your overall sales process. That\u2019s what landing pages are designed to do! <\/span><\/p>\n Landing pages can work effectively to generate leads for your business. But how does it work? Here are 4 easy steps to create landing pages that work effectively. <\/span><\/p>\n These are also some of the easy landing page best practices that people often ignore in the desire to create a perfect page.\u00a0\u00a0<\/span><\/span><\/p>\n Before you even begin designing your landing page, you need to be give enough thought about the offer. <\/span><\/p>\n The offer should be compelling enough to make the visitor take the desired call the action. Wondering what the offer must be?<\/span><\/p>\n Well, the offer can be anything: ebook, newsletter subscription, checklist, online course, bundle of information that consists of relevant links or any video.<\/span><\/p>\n Image source: Netflix<\/p>\n Remember, your offer must interest to your user in which ever stage of buying they are in. <\/span><\/p>\n For instance, in the first stage of the funnel (awareness), the offer will be more of educational or research related. <\/span><\/p>\n Where as in the middle and latter stage (interest and decision making) the offer will be more focused on the purchase decision.<\/span><\/p>\n Related Content:<\/strong><\/p>\n The 7 Elements of an Irresistibly Compelling Offer<\/a><\/p>\n 25 Brilliant Examples of Compelling Offers that Customers Can\u2019t Refuse<\/a><\/p>\n Now, once the offer is ready, you need to create a high converting landing page. The offer will connect the visitor to the landing page and guide them to become a lead. \u00a0<\/span><\/p>\n When it comes to landing page best practices,\u00a0<\/span>there are several elements that are included: <\/span><\/p>\n The landing page will completely focus on the offer. The website navigation will also be removed to avoid any other distraction on the page. <\/span><\/p>\n As soon as the visitor reach on your landing page he\/she need to know what the offer is about. So a clear headline and description is needed that clearly explains the value of the offer. <\/span><\/p>\n It should be strong enough that compel the visitor to leave an email address and other contact information. <\/span><\/p>\n An high quality image showing what the offer may look like is another important element you can\u2019t miss. <\/span><\/p>\n A form that captures the relevant information of the visitor including email address<\/span><\/p>\n A thank you page or email. Once the visitor has taken a desired action it’s a good practice to send a thank you note to them. It will give them a sense that they are valued customers and reinforce their purchase decision. <\/span><\/p>\n By now, you know what a landing page is all about.<\/p>\n [click_to_tweet tweet=”The ultimate goal of the landing page is to convert the visitor into a lead. ‘ username” quote=”The ultimate goal of the landing page is to convert the visitor into a lead. “]<\/p>\n Pretty simple, Right?<\/p>\n Well, I wish it was that simple!<\/p>\n Making a landing page is simple but in order to make it succeed you need some more efforts.<\/p>\n Consider the example below:<\/p>\n Now guess yourself, if you are looking for a golf course instructions and land up on this page.<\/p>\n What are the chances that you will immediately click for the e-book and start reading it?<\/p>\n And your eyes won’t roll to the “subscribe to blog section” or “video” that’s right there on the landing page?<\/p>\n What will you click first? Not, clear? Confused?<\/p>\n Well, if you are confused why won\u2019t the user be?<\/p>\n Imagine such a small thing can make your landing page not work.<\/p>\n Too many options can distract the visitor to take the desired decision.<\/p>\n This was just one of the many issues landing pages face.<\/p>\n So now you know the issue can you think how can this landing page be made better?<\/p>\n Consider these two tips:<\/p>\n Why?<\/p>\n See, today most people are stressed.<\/p>\n They are working round the clock. No surprise they want quick things done in minimal time and effort.<\/p>\n Your landing page shouldn\u2019t make them think a lot.<\/p>\n Image source: Transferwise<\/p>\n The landing pages might not be effective if there are too many CTAs. Avoid multiple options.<\/strong>[click_to_tweet tweet=”The landing pages might not be effective if there are too many CTAs. Avoid multiple options.” quote=”The landing pages might not be effective if there are too many CTAs. Avoid multiple options.”]<\/p>\n If you want to use more than one CTA, use two max. Also remember to distinguish your CTAs with lots of style and contrast. So that visitors are able to distinguish both.<\/p>\n So here you got some basic landing page optimization tips that you can instantly apply. But I am not here to give you basic tips.<\/p>\n I have researched intensively, and then found some tried and tested\u00a0 landing page best practices that work superbly.<\/a><\/strong><\/p>\n The right solution depends on the right problem. So identify the problem first. Once you know the issue, don\u2019t delay further to rectify the issues.<\/p>\n Here are some of the roadblocks your landing page might have.<\/p>\n On the surface, landing pages seems to be really easy to create and work.<\/p>\n It\u2019s a single page with one picture, form, some content and one or two CTAs.<\/p>\n Simple?<\/p>\n Well, I wish it was that simple.<\/p>\n There are lot of elements that make your landing work. For instance landing page needs to be simple but highly engaging for your users.<\/p>\n Wondering why?<\/p>\n So Imagine this, you are in a party and a strange man or woman come to you and propose you marriage.<\/p>\n Now, what are the chances that you will likely say \u201cyes\u201d.<\/p>\n Well, of course you will refuse the offer. Because you don\u2019t know that person.<\/p>\n But what if that same person starts talking to you, meets you frequently and you develop a connect.<\/p>\n What then? You may after some time say \u201cyes\u201d. As now you know the person well enough.<\/p>\n If you create a landing page and run behind people to become the lead for your business without engaging them, they will refuse.<\/p>\n Why? Because they don\u2019t know anything about your business and whatever they does that is not enough to convince them<\/p>\n Now, you know the roadblock, wondering how can you overcome it? Read below.<\/p>\n The best way to make the landing page engaging is by creating a quiz.<\/p>\n Quizzes are one of the most underrated form of marketing strategy.<\/p>\n It is difficult to believe but all those quiz you have seen on social media platforms are hard to ignore.<\/p>\n Many people love taking quizzes online and they are excited to know their score.<\/p>\n So instead of simply placing an email capture form (which visitors will likely ignore).<\/p>\n Create on your own a lead generating quiz<\/a> <\/strong>with just a few clicks and engage your visitors to stay on your landing page for more?<\/p>\n Once, they have taken the quiz they want to see the results.<\/p>\n Now just make a simple exchange of the visitor\u2019s contact information to see the results. Congratulations you have got the information!<\/p>\n You are spending hundreds of hours and dollars to make your landing page work.<\/p>\n Sure, you would hate if your visitor comes to your site and bounce back immediately.<\/p>\n Though it happens quite a lot. Isn’t?<\/p>\n Wondering why?<\/p>\n Because remember first impression is the last impression! And your landing page first impression wasn\u2019t impressive enough.<\/p>\n Think like this, if you visit a landing page, you want to know what that ad is all about. So your eyes will start searching for headlines that will tell you everything.<\/p>\n That\u2019s what you will do and that\u2019s what your potential visitors will do too.<\/p>\n But now if your headline isn\u2019t fulfilling the purpose, forget about the conversions.<\/p>\n On an average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar: David Ogilvy<\/em><\/strong><\/p><\/blockquote>\n Now, ask yourself have you spent your 80 cents well?<\/p>\n May be? Not sure. Then get sure first:\u00a0Test you headlines now.<\/a><\/strong><\/p>\n You know headlines are important. But here\u2019s a question: what kind of headlines will convince your visitor to stay for long on your page.<\/p>\n There are hundreds of characteristics to create an engaging headline. But on a basic level your headline must possess these three characteristics.<\/p>\n Image Source: Khan Academy<\/p>\n First, Clarity<\/strong>: A bad headline is vague and ambiguous. Your headline shouldn\u2019t ever do that. It must be clear and on point.<\/p>\n Second, Relevance<\/strong>: The message on your ad and on the landing page should match. You get the point?<\/p>\n Third, Empathy<\/strong>: Your headline need to empathize with your visitors. It needs to talk about their pain points and give assurance that it can be solved.<\/p>\n <\/p>\n Look at picture below and guess which is the main CTA of the company?<\/p>\n I think it is the \u201cRequest a trial\u201d<\/p>\n Which one do you think?<\/p>\n And may be the company\u2019s main CTA is the third one!<\/p>\n But did you get the point?<\/p>\n Too many CTAs can divert the audience\u2019s attention.<\/p>\n You need to understand, the main purpose of CTA. It is to either gather leads information or to buy the product.<\/p>\n Too many options can divert the audience\u2019s attention and make them click on the wrong one. Result, you miss your lead! However, there are many reasons that can affect your CTAs<\/strong>,<\/a> so check out few steps to improve your CTA.<\/p>\n Creating a perfect CTA is not about your creativity but about getting more clicks.<\/p>\n So while having a unique design and site structure is good from website design point of view but not good from user point of view.<\/p>\n So remember your CTA must have defined shape, and must have different color to form the border and have text on them:<\/p>\n Something like this : But that\u2019s not it, there are other many hacks that can get your CTAs<\/a><\/strong> clicked.<\/p>\n Good news? They can instantly be applied on your site. So learn and get your CTA clicked.<\/p>\n After reading so much on landing page, you are ready to create a perfect one for your business.<\/p>\n You have created a beautiful engaging page. Your headline is attractive enough to hold the visitor, and your CTA is align with your goals.<\/p>\n May be you are yelling “Yes” in your mind, as now you know so many\u00a0landing page best practices. <\/span><\/p>\n But, folks here’s the truth, there are few more answers you need to know.\u00a0<\/span><\/p>\n Here it goes!<\/p>\n Who will make sure that your visitors see the the video you have given your hours creating it?<\/p>\n And, who will ensure that your CTA is being clicked?<\/p>\n Also, are you sure the colors you have used won\u2019t give a color attack and distract your visitors, like this one?<\/p>\n You getting the point? I am talking about the design of your landing page.<\/p>\n Designing your landing page is really crucial. A good way is to use directional clues.<\/p>\n Direct your visitors in the direction you want them to go and make them click the button you want them to do.<\/p>\n Use F-Pattern<\/a> <\/strong>and Z-Pattern<\/a><\/strong> directional clues to navigate your user.<\/p>\n There are many landing page best practices that\u00a0<\/span>you can adopt<\/span>. So when it comes to designing, you need to be particular. For instance take the example of this landing page: site savers<\/p>\n The image used on this page is really a powerful one which will impact (positively) the conversion rate of this page.<\/p>\n However, remember powerful images on your landing pages needs to be tested to ensure they aren\u2019t impacting the conversion rate negatively.<\/p>\n Secondly, I like how they have turned out the donation steps in multiple stages.<\/p>\n <\/p>\n But there is an issue, the layout is bit\u00a0 difficult to understand.\u00a0 The visitor might not able to see the amount of dollar clearly.\u00a0 Result, user experience will impact negatively.<\/p>\n So here\u2019s what they could have been done to make it look better.<\/p>\n Highlight the dollar sign by using bold color on white<\/p>\n Instead of the visitor selecting the payable amount and then clicking to donate, wouldn\u2019t it be better to just add a CTA to each donation amount?<\/p>\n Donate $7<\/strong> Looking better? And guess what this way one additional click has been removed that may have come in the path of conversions.<\/p>\n So, you get the point? No one makes a good landing page at one go. It’s all about testing, testing and a lot more testing.<\/p>\n You don’t need to change everything about your landing page if its not boosting conversion, rather just identify the roadblocks they are or may affect the conversions and work on them.<\/p>\n But don\u2019t just limit to this, check out 10 best landing pages design that are really driving high number of conversions this year<\/a><\/strong>.<\/p>\n Are a you selling a new product that needs validation from your past customers? Or,<\/p>\n May be your deal sounds too good to believe! (eat this pills twice a day and reduce your weight to half in two days)<\/p>\n Well, in either case, by displaying testimonials you give a credible aspect to your product and services. Result, customers will spend 31% extra on your business with positive testimonials.<\/a><\/strong><\/p>\n Testimonials can be a potent aspect to increase sales on your landing page. But remember they need to be the honest ones.<\/p>\n Reach out to your past customers and ask how your product or service has made their life better.<\/p>\n For instance: If your landing page is one substance addiction recovery program then your testimonials should include why your buyers like your products over the competitors one. Rather than just stating \u201cthe program is good and it changed the life\u201d.<\/p>\n Testimonials are important for your business.<\/p>\n [click_to_tweet tweet=”A good positive testimonial can boost your conversion rate.” quote=”A good positive testimonial can boost your conversion rate.”]<\/p>\n But what if you are short of those good testimonials? (Yes, let\u2019s be honest, there aren’t many good reviews).<\/p>\n So don\u2019t miss any chance to get the best testimonials from some of your extremely satisfied customers.<\/p>\n But before you reach out to help, compile a list of questions that will make your testimonials look in the right direction.<\/p>\n Q.1 what were the issues that our products and services helped to solve?<\/p>\n Q.2 What has been your favorite part of our program\/service\/product according to you?<\/p>\n Q.3 what will you particularly recommend for our services\/products?<\/p>\n There are many questions you can be ask<\/a><\/strong>, but only you would know what is best to build trust for your product and services.<\/p>\n Trick: scan your competitors landing pages and see what’s making them excel.<\/p>\n You know landing pages are vital for your advert success. You have probably created the one but the results aren\u2019t exciting enough. No worries, you are not alone.<\/p>\n See the thing is landing pages demand continuous experimentation and changes till you strike the perfect one which brings the dollars.<\/p>\n Yes, test, test, test your landing pages after your launch it to make it better.<\/p>\n But wait, you have to create a decent one at the very first place.<\/p>\n In fact now that you know the roadblocks, you can easily create a far better one.<\/p>\n But how?<\/p>\n Firstly you can hire a designer: But remember this will be time consuming and costly as well.<\/p>\n But what if you don\u2019t have the time or money to get the one?<\/p>\n You wish you had a technical knowledge and you could have easily create it on HTML or word press. Right? Well, trust me even if you have had that, it would be a pain.<\/p>\n Trust me, its real difficult, you are hearing from horse’s mouth!<\/p>\n The good news you can still create a high converting landing page without spending your too much time and money.<\/p>\nWhat is a landing page in digital marketing<\/b><\/h3>\n
![\"landing-page\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/landing-page.png\")
<\/span><\/p>\nThis what makes landing pages so unique and important. <\/strong><\/h5>\n
What are landing pages designed to do<\/strong> <\/span><\/h3>\n
Why aren\u2019t you directly focusing on sales? <\/span><\/h5>\n
This sound so good and dreamy.<\/strong> <\/span><\/h5>\n
How Do landing pages work? <\/b><\/h3>\n
Create a compelling offer<\/b><\/h5>\n
![\"landing](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/compellingoffer.png\")
<\/p>\nCreate a high converting landing page<\/b><\/h5>\n
A) Offer<\/span><\/h5>\n
B) A compelling headline and description<\/span><\/h5>\n
C) Image: <\/span><\/h5>\n
D) Form: <\/span><\/h5>\n
E) Closure page: <\/span><\/h5>\n
What Stops Most of The Landing Page To Succeed?<\/h3>\n
Here is a landing page:<\/h5>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/cta.lp_.png\")
<\/p>\nYes, there are too many options on this page!<\/h5>\n
Firstly, landing pages needs to have one clear call to action.<\/h5>\n
![\"landing](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/landing-page-cta.png\")
<\/p>\nTip No. 1:<\/strong><\/h5>\n
Tip No. 2<\/strong><\/h5>\n
But remember not every trick will work for you.<\/h5>\n
Roadblock: Landing page isn\u2019t engaging!<\/h2>\n
Rare?<\/h5>\n
That\u2019s how it happens in real like and that\u2019s how it should happen for your website!<\/h5>\n
Rule No. 1 Engage Your Audience.<\/h3>\n
Why not create a quiz that is engaging and hard enough for the user to ignore?<\/h4>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/lp-2.png\")
<\/p>\nRoadblock: Irrelevant Headlines<\/h2>\n
But what captures the first impression on your landing page?<\/h5>\n
Rule No: 2: Headlines are important<\/h3>\n
Steps to improve landing page headlines<\/h4>\n
![\"headlineexample\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/headlineexample.png\")
<\/p>\nClarity, Relevance and Empathy<\/h4>\n
\nImagine, a visitor click on your ad after reading about the free trial but found nowhere the free trial mentioned on your landing page, then don\u2019t be surprised if you get high a bounce rate.<\/p>\nRoadblock:\u00a0 Unclear Call-To-Action<\/h2>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/lp4.jpg\")
<\/p>\nRule No. 3:\u00a0 1 or 2 CTA max<\/strong><\/h3>\n
Steps to improve your CTAs<\/h3>\n
\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/lp5-300x58.png\")
<\/p>\nRoad Block: Cluttered Design<\/h2>\n
So your landing page is ready to go?<\/h5>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/color-attack.jpg\")
<\/p>\nRule No. 4 design and layout is vital<\/h3>\n
Steps to design your landing page perfect<\/h4>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/lp1.png\")
<\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/lp1...png\")
<\/p>\nStep one:<\/strong><\/h5>\n
Step two:<\/strong><\/h5>\n
Take a look:<\/h5>\n
\nDonate $14<\/strong>
\nDonate xxx<\/strong><\/p><\/blockquote>\nRoadblock: Lack of Trust<\/h2>\n
Rule No. 5: Add Testimonials to Your Landing Page<\/h3>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/testimonials.png\")
<\/p>\nSteps to Gain Credibility By 4 Simple Ways<\/h3>\n
Here are some questions you can use to get a great testimonial.<\/h5>\n
How to create high converting landing pages for your website?<\/strong><\/h2>\n
![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2018\/12\/landingpage.png\")
<\/p>\nSo there are two options to create a high converting landing page.<\/h5>\n