Whether you want to run a successful PPC campaign or aspire to see your website on the top of the SERPs, keyword research is very important. <\/span><\/p>\n[click_to_tweet tweet=”In digital marketing if you have mastered the art of keyword research you have won half the race already.” quote=”In digital marketing if you have mastered the art of keyword research you have won half the race already.” theme=”style5″]<\/p>\n
Yes, keyword research is that crucial! <\/span><\/p>\nSo,\u00a0How do you do keyword research?<\/span>? <\/span><\/p>\nWell, the process is pretty simple! <\/span><\/p>\nStep 1: keyword discovery<\/span><\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/dfvndfgn.png\")
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Search suitable and related phrase that describe your business. For this you can use <\/span>Google Keyword research Tool Free<\/span> to brainstorm and expand your list.\u00a0<\/span><\/p>\nwondering,\u00a0What is the best free keyword research tool? Well, I have an entire list for you that we will unfold in this post. But for know let’s see the second step.\u00a0<\/span><\/p>\nStep2: Analyze keyword difficulty and narrow down your keyword list. In shot, work and focus on best chosen keywords. <\/span><\/p>\nLike I said above, this seems pretty simple but it’s not simple. <\/span><\/p>\nThe good part is it’s not rocket science either. <\/span><\/p>\nThinking, How do I find the best keywords for my website?\u00a0<\/span><\/span><\/p>\nFor this here I want to introduce you the framework of categorizing keywords. <\/span><\/h5>\nBut before we begin, let\u2019s start by asking one simple question: have you ever wondered why some keywords work better than the other. \u00a0<\/span><\/p>\nSee the thing is that different keywords represent different level of interest and intent of the visitor. <\/span><\/p>\nSome search phrases represent user close to the conversion while others show user early in the stage of research. This is called as the very popular purchase funnel. <\/span><\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/fdgwetihg.png\")
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Consider this example to understand better. <\/span><\/p>\nImagine you are a sport shoe business owner and your target audience is on the hunt of buying a good pair of running shoes. <\/span><\/p>\nWondered what all phrase will they type in the early stage of research? <\/span><\/p>\nlet’s see what searches will we get if we are that potential audience:<\/span><\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/geriulgen.png\")
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At this stage the user intent is scattered. So their phrases\u00a0 on the top funnel will be like:<\/span><\/p>\n\n- Ankle pain while jogging<\/span><\/li>\n
- Shoes to relax ankle pain while running<\/span><\/li>\n
- Shoes for running<\/span><\/li>\n<\/ul>\n
So, if you are a smart marketer, the focus should be to integrate your website and PPC campaigns around these keyword phrases. <\/span><\/p>\nNow, once you solved their query at the very first place, then comes the second step. <\/span><\/p>\nHere they are interested to know the varieties, brands, size and color of running shoes. Let’s see what we get in the second stage of funnel:<\/span><\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/sdfeirugjj.png\")
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Similarly your target audience might be searching for something like this:<\/span><\/p>\n\n- Adidas running shoes for women <\/span><\/li>\n
- Black colour running shoes <\/span><\/li>\n
- Nike running shoe first copy<\/span><\/li>\n<\/ul>\n
By optimizing your website at this stage for these phrases you are taking the user close to the conversion. <\/span><\/p>\nTill the time the consumer has moved to the bottom of the funnel, they are almost ready to make the purchase. <\/span><\/p>\nThis is the time when their keyword research also change. <\/span><\/p>\nThey are now looking for different brands, prices and discounts offer. <\/span><\/p>\nSo their keyword research will revolve around terms like:<\/span><\/p>\n\n- Discount<\/span><\/li>\n
- Promo code<\/span><\/li>\n
- Offers<\/span><\/li>\n
- Sales<\/span><\/li>\n
- Geo terms (if they want to buy the shoes offline)<\/span><\/li>\n<\/ul>\n
This is called the very popular purchase funnel. Keeping the sales funnel in mind before beginning the keyword research is a very important metric. <\/span><\/p>\nBy choosing different keywords for targeting user at different stages of the funnel, you can impact the ROI and ranking of the website positively. <\/span><\/p>\n[click_to_tweet tweet=”As per the rule, it makes more sense to invest most of your time, energy and money in the keywords that are closer to the conversion.” quote=”As per the rule, it makes more sense to invest most of your time, energy and money in the keywords that are closer to the conversion.”]<\/p>\n
Your purchase funnel is the target model, use it in your keywords research. Let\u2019s see\u00a0how to do Google Keyword research keeping the purchase funnel in mind.\u00a0<\/span><\/span><\/p>\n <\/p>\n
The first step is to create keyword ideas<\/b><\/h3>\n
Begin your research with initial set of keyword ideas. <\/span><\/p>\nSpend most time in capturing the things and terms that describe the products and services you sell and the problem it solves. <\/span><\/p>\nSo before you get an answer for\u00a0How do I find the best keywords for my website? Consider these factors.\u00a0<\/span><\/p>\n
![\"google](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/strategies.jpg\")
They say, if you have mastered the art of keyword research, you have mastered the art of effective targeting. <\/span><\/p>\n![\"\"](\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/01\/keywords.jpg\")
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