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{"id":8293,"date":"2019-02-26T17:27:32","date_gmt":"2019-02-26T17:27:32","guid":{"rendered":"https:\/\/www.adstriangle.com\/blog\/?p=8293"},"modified":"2021-05-13T05:53:55","modified_gmt":"2021-05-13T05:53:55","slug":"seo-audit-checklist","status":"publish","type":"post","link":"https:\/\/semflux.com\/blog\/seo-audit-checklist\/","title":{"rendered":"SEO Audit Checklist That You Should Not Miss In 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8337 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1.jpg\" alt=\"The SEO audit check list \" width=\"1000\" height=\"500\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1.jpg 1000w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1-300x150.jpg 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1-768x384.jpg 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1-720x360.jpg 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1-580x290.jpg 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img1-320x160.jpg 320w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>A lot of efforts\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And a lot of money and time invested to bring out the best version of a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why this is so?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">what a silly question is this, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, this is to grab the traffic and ultimately the astounding figures of the conversions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But still not getting the results as predicted<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Might be your website is not getting sufficient insights due to being less noticed by the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or if you think that the creation of well-designed and the sophisticated website is enough to get quality traffic then you are off base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is always one thing that can change the whole success ratio and you need to grasp what it is?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of the website, it is SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your competitors&#8217; websites are appearing above your website, then it may be due to SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the era of competition, SEO has become the prime necessity of every website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, website owners are opting for SEO to improve their ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if SEO is there, its success cannot be perpetuated without SEO auditing.<\/span><\/p>\n<p>In this blog, you will learn A to Z of SEO audit<\/p>\n<p>From what is SEO audit? to the ultimate SEO audit checklist<\/p>\n<h2><b>What is Seo audit?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO auditing is the process in which the friendliness of your website with the search engine is evaluated. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many <a href=\"https:\/\/www.adstriangle.com\/blog\/top-10-seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener\">SEO ranking factors<\/a> that work together to bring the website ranking up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure all these factors are up to date and compatible with the search engine is called an SEO audit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the SEO audit checklist, it is easy to find out what is weakening your SEO effectiveness so that it can be fixed timely.<\/span><\/p>\n<h2><b>Why SEO audit?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Everything needs a timely check-up to work efficiently and this is applicable in case of SEO too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People prefer to go for regular health checkups, this is because to ensure everything is working fine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the ever-changing scenario, you need to take care of the health of SEO like you do for your health.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever there is any new update, it makes the older one less effective and your website has to suffer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this may end up with a declined ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to keep your website ranking secure, frequent SEO auditing must be a part of your <a href=\"https:\/\/www.adstriangle.com\/blog\/seo-strategy\/\" target=\"_blank\" rel=\"noopener\">actionable SEO strategies.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Else, in the hustle-bustle, you will not be able to make out when and how did the ranking declined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you make up your mind to be consistent with the SEO auditing, you need to ensure that it is done in the right way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at the basic SEO\u00a0audit checklist to have a better idea about what all you have to consider.<\/span><\/p>\n<p>With the help of <strong><a href=\"https:\/\/www.adstriangle.com\/blog\/best-seo-tools-2019\/\" target=\"_blank\" rel=\"noopener\">top SEO <\/a>tools assess<\/strong>\u00a0your website performance.<\/p>\n<p>Once you know what is working in favor or against your website, the race is half won.<\/p>\n<p>So, Step 1: Assess your website&#8217;s performance with SEO tools<\/p>\n<p>Step 2: Refer to the SEO audit checklist and refine your strategies.<\/p>\n<p>For this post, we are beginning with step 2.<\/p>\n<h2><b>Ultimate SEO audit checklist<\/b><\/h2>\n<p>So, what is an Ultimate SEO audit checklist? How it will help me in 2020?<\/p>\n<p><span style=\"font-weight: 400;\">An SEO audit checklist will tell you all the checkpoints that should be included in your auditing process.<\/span><\/p>\n<p>These checkpoints will help you to improve certain areas of your site.<\/p>\n<h3><strong>Why SEO audit checklist 2020<\/strong><\/h3>\n<p>SEO audit checklist 2020 is important, as the competition is going to be neck and neck in 2020.<\/p>\n<p>The only way by which you can thrive is by staying ahead of your competitors.<\/p>\n<p>How will you?<\/p>\n<p>By identifying the strength, weakness, and potential of your website.<\/p>\n<p>That is essential for a long term success.<\/p>\n<p>There are two broad types of SEO audit checklist<\/p>\n<ul>\n<li>On-page SEO audit checklist, and<\/li>\n<li>Off-page SEO audit Checklist.<\/li>\n<\/ul>\n<h2><b>The on-page SEO audit checklist<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8346 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2.jpg\" alt=\"SEO audit checklist\" width=\"1000\" height=\"500\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2.jpg 1000w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2-300x150.jpg 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2-768x384.jpg 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2-720x360.jpg 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2-580x290.jpg 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/blog-img2-320x160.jpg 320w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>When it\u00a0comes to SEO, there are many off-page and <a href=\"https:\/\/www.adstriangle.com\/blog\/seo-best-practices\/\" target=\"_blank\" rel=\"noopener\">on-page SEO practices<\/a> that are followed to squeeze the best SEO results.<\/p>\n<p>But in the hustle-bustle, many times the important factors are left behind without much stress laid.<\/p>\n<p>And later on, it comes up in the form of unsatisfactory results.<\/p>\n<p>To ensure everything is perfectly optimized, check out the most essential factors of on-page SEO audit checklist<\/p>\n<h3><b>#Title tags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Title tags play a crucial role in the success of SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While SEO auditing, title tags are also taken into consideration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nothing can be better than this platform when it comes to keyword placement. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the foremost element in the SERP that grabs the immediate attention of the users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mark the presence of the focus keyword in the title tag.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8303 size-full\" title=\"Title tag\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/TT.png\" alt=\"SEO audit Checklist- Title tag\" width=\"599\" height=\"215\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/TT.png 599w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/TT-300x108.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/TT-580x208.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/TT-320x115.png 320w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, when it is about SEO results the title length also matters. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It must be somewhere between \u00a040 -70 characters to optimize it. <\/span><\/p>\n<h3><b>#Keyword in the H1 and H2<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A page is incomplete without a heading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Agree?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The search engine crawls every page of the website and headings of the page are also taken into consideration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make the headline SEO compatible it\u2019s a good practice to add the focused keyword in the H1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will help the search engine to understand the context of the page whereas adding different keywords in H1 will make the crawlers confused.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, try to add keywords in the H2 as well to build the relevancy of the topic and make it more clear to the search engine.<\/span><\/p>\n<h3><b>#Keyword in the meta description<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Meta description although do not have a direct impact but yes, it affects indirectly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8304 size-full\" title=\"Meta description\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/MD.png\" alt=\"SEO audit Checklist- meta description\" width=\"599\" height=\"215\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/MD.png 599w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/MD-300x108.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/MD-580x208.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/MD-320x115.png 320w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">An optimized meta description helps to attract more CTR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The websites with high CTR are always noticed by the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add keyword in the meta description as well to give an idea of the context to the users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not go for long meta descriptions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As they are do not appear completely, instead keep it limited to 160 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strive for well-written meta-description that is conspicuous-what the content is all about.<\/span><\/p>\n<h3><b>#Keyword in URL<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although this sounds a small SEO ranking factor but yes, this factor does have an impact on the ranking of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the statistics, two-thirds of the top-ranking websites is found to have keywords in their URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we talk about the users\u2019 perspective, the addition of the keywords in the URL gives them an idea about the niche area of the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The audience can easily figure out- what all they will get on the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is not only about the results, in fact, it is\u00a0also about the good results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Relevant keywords in the URL helps to earn more clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, keywords in URL also tell the search engine what a page is all about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">URL is the primary factor that is taken into consideration while deciding, which website should be clicked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when it comes to ranking, <a href=\"https:\/\/www.semrush.com\/blog\/click-through-rate-ctr-importance-for-seo-and-ppc\/\" target=\"_blank\" rel=\"noopener\">CTR is a vital component<\/a> that helps to uplift the ranking.<\/span><\/p>\n<h3><b>#Content length<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are writers who focus on writing content that lies between 300-500 and consider it ideal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not the thing that short length content does not rank well in the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just the thing is <a href=\"https:\/\/neilpatel.com\/blog\/create-long-form-content\/\" target=\"_blank\" rel=\"noopener\">long-form content ranks better<\/a> than the short-form content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8307 size-full\" title=\"Ranking on the basis of content length\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/CL.png\" alt=\"Ranking on the basis of content length\" width=\"583\" height=\"354\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/CL.png 583w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/CL-300x182.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/CL-580x352.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/CL-320x194.png 320w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And everyone works to infuse the best and possible strategies to improve the effectiveness of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an SEO audit, the length of the content also helps to increase the ranking.<\/span><\/p>\n<p>[click_to_tweet tweet=&#8221;The concept behind the lengthy content is to provide rich and useful information to the users.&#8221; quote=&#8221;The concept behind the lengthy content is to provide rich and useful information to the users.&#8221; theme=&#8221;style4&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">If your understanding is saying it is just about expanding the content by keep on adding the words then you are totally off base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is all about making the content good and that\u2019s achievable by adding rich information, proper explanations, statistics, facts, and figures, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A blog that is well-written with all such qualities will obviously end up with a perfect length.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Length is not the primary focus, how good content is, that matters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And ultimately this is something that makes it perfect from the SEO point of view to attaining a higher ranking.<\/span><\/p>\n<h3><b>#Broken links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SEO works by shaping the website into the best and eliminating the hampering elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, the website should be perfect in every manner to secure a good ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While SEO auditing, the existence of the broken links is also checked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the website is crawled, every page is checked deeply.<\/span><\/p>\n<p>Broken links generally lead to 404 errors on the page and are not valuable to the users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8308 size-full\" title=\"404 error\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/BL.png\" alt=\"404 error \" width=\"344\" height=\"267\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/BL.png 344w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/BL-300x233.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/BL-320x248.png 320w\" sizes=\"auto, (max-width: 344px) 100vw, 344px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Any page containing broken links restricts the search engine to crawl the website further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, the website will not be indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without indexing, it is next to impossible to make the website rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of the existence itself is questionable, then how it is viable to enhance the website visibility.<\/span><\/p>\n<h3><b>#Domain Age of the page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Among hundreds of weighing factors, the domain age is also one of the factors included in the SEO Audit Checklist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be precise, if you are thinking domain age is about how long the domain is existing then you not getting the things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Domain age is calculated from the day the domain is indexed by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It has been observed the aged domain tends to rank better in comparison to new domains.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8309 size-full\" title=\"Domain age of the page ranking in Google\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/DA.png\" alt=\"Domain age of the page ranking in Google\" width=\"572\" height=\"373\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/DA.png 572w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/DA-300x196.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/DA-320x209.png 320w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No doubt, if the domain is aged it is more likely to have a good number of backlinks but only if the content is good enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not the only sole reason to rank higher, as by the time the domain will also become more authoritative and trustworthy due to its existence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is a very common mindset, the older the better is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply the thing is it takes time to win the trust of the audience.<\/span><\/p>\n<h3><b>#No index tags<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No index tags do play an important role in SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While determining the website ranking all the website pages are taken into consideration.<\/span><\/p>\n<p>Hence, <a href=\"https:\/\/searchengineland.com\/noindex-gone-bad-215132\" target=\"_blank\" rel=\"noopener\">Noindex tags must be used cautiously<\/a>, else it can also turn into a nightmare for SEO.<\/p>\n<p><span style=\"font-weight: 400;\">In case, if any page on the website is containing \u201cNoIndex\u201d tag it will not be indexed by the search engine.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8310 size-full\" title=\"SEO audit Checklist- No index tag\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/NIT.png\" alt=\"SEO audit Checklist- No index tag\" width=\"627\" height=\"175\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/NIT.png 627w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/NIT-300x84.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/NIT-580x162.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/NIT-320x89.png 320w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, it will have an impact on the website ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, take care of the no-index tags and remove them if any persists. <\/span><\/p>\n<h3><b>#Unique Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Everything that is taking your content quality down is a threat to your website ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is effective when all the SEO factors are perfectly fine and content is one the most important factor that needs optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In SEO auditing, every aspect that can hamper the existence of content is checked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are aware of the problematic areas, it is easy to work on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any kind of copied content is easily detected by the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this will surely have a bad effect on the website ranking and make the SEO weak. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO auditing aid in staying informed about the originality and freshness of the content.<\/span><\/p>\n<h3><b>#Valuable content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A piece of content that is adding no value to the users is not the demand for SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it all starts with the audience and ends on them only.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much value the content holds present on your website is a strong factor that helps in determining the ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate purpose of the content is to serve the users thus if the purpose is justified then obviously it will be rewarded by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such content tends to earn more clicks and shares. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And considering such parameters, the ranking of the website is determined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This SEO auditing checklist will help you to figure out what are the loopholes in your SEO techniques in order to remove them and makes you a strong contender to rank higher.<\/span><\/p>\n<h3><b>#Image optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Images are the best means to entice users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of images can bring life to any kind of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And <a href=\"https:\/\/www.searchenginejournal.com\/image-optimization\/207416\/\" target=\"_blank\" rel=\"noopener\">image optimization<\/a> can prove to be a great move when it comes to SEO.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8311 size-full\" title=\"Image optimization\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/IO.png\" alt=\"SEO audit Checklist- Image optimization\" width=\"599\" height=\"307\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/IO.png 599w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/IO-300x154.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/IO-580x297.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/IO-320x164.png 320w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>[click_to_tweet tweet=&#8221;A website enriched with quality and relevant images easily succeeds to impress the users.&#8221; quote=&#8221;A website enriched with quality and relevant images easily succeeds to impress the users.&#8221; theme=&#8221;style4&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Avoid opting for the common kind of images that are used by a lot of professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure they are of good quality whatever the size is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images with copyright are not at all recommendable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, use the images that go well with the content and strengthen the message that you wish to convey.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website that makes the user happy is more likely to achieve a higher ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO auditing allows you to find out the improvement areas of the images and optimize them well.<\/span><\/p>\n<p>Therefore, by considering every point of this SEO audit checklist you can easily improve your SEO outcome.<\/p>\n<h3><b>#Usage of alt tags for images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An elementary role is played by the alt tags too in the SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How will Google come to know that the website contains well- crafted content enriched with relevant images?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt tags will tell\u2026<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8312 size-full\" title=\"Alt tag\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/AT.png\" alt=\"Alt tag\" width=\"771\" height=\"371\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT.png 771w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT-300x144.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT-768x370.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT-720x346.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT-580x279.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/AT-320x154.png 320w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google can\u2019t read images, hence it&#8217;s requisite to have alt tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that Google can understand, images are there in the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, in case the image does not appear the text added in the alt tag will appear as a replacement.<\/span><\/p>\n<h3><b>#Keyword in the alt tag<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google has become smart enough to understand the content and context. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the SEO perspective, it is advisable to add the keyword in the alt tag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we know, Google can\u2019t read images but the alternate text is readable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding relevant keyword in the alt tag helps to optimize it well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usage of an optimized alt tag helps to boost the ranking of the pages as it adds value to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And no doubt, without alt tag there is no use of images on a page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it&#8217;s better to use optimized alt tags in order to increase the ranking.<\/span><\/p>\n<h3><b>#Social share<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Heart-winning content has all the rights to reach thousands of audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it does not impact SEO directly- but yes <a href=\"https:\/\/moz.com\/blog\/relationship-between-organic-rankings-and-social-shares\" target=\"_blank\" rel=\"noopener\">social sharing has an indirect impact<\/a> on SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the content is shared more and more, it will be an add-on to its visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Immense sharing of content ultimately ends up with more links, engagement, and clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I guess there is no need to explain what is the role of links to improve the ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More backlinks mean a more improved ranking. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if the content is earning more social shares, it will get credit as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website with high credibility has always been into notice by the search engines.<\/span><\/p>\n<h3><b>#URL structure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the factor generally overlooked but it should not be.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8306 size-full\" title=\"URL structure\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/URL.png\" alt=\"URL structure\" width=\"269\" height=\"181\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is a technical aspect that must be considered while optimizing the website for search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is not always about opening the page and find out what it is all about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the URL of the page can tell what it is all about if it is well- optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In SEO auditing, it must be ensured that the URL is simple and easy-to-understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help the audience to understand the context of the page without opening it completely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly <a href=\"https:\/\/www.seo.com\/blog\/what-are-the-advantages-of-static-vs-dynamic-urls-in-seo-video\/\" target=\"_blank\" rel=\"noopener\">focus on static URL<\/a> rather than a dynamic URL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because they are easy to understand and SEO compatible too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enhance the readability of the URL makes use of the hyphen to separate the words.<\/span><\/p>\n<h3><b>#Length of URL<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In SEO auditing, somewhere URL length is also considered that&#8217;s why included in the SEO audit checklist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shorter URLs are considered good from the perspective of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It must be limited to 3-5 words or we can say try to keep it as short as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As long URL is difficult to remember.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a URL is easy to remember, it is more likely to be visited often by the targeted audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, it will earn more clicks and a sense of reliability too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is something that makes the website good to rank in the search engines.<\/span><\/p>\n<h3><b>#Users experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To increase the SEO effective SEO auditing is really necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives you time to time ideas about the kind of response<\/span> <span style=\"font-weight: 400;\">a website is getting due to SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if still there is a lot to improve in the ranking then various factors are inspected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User experience is one of them.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8327 size-full\" title=\"Users experience\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1.png\" alt=\"Users experience\" width=\"333\" height=\"330\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1.png 333w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1-150x150.png 150w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1-300x297.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1-320x317.png 320w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/UX-1-50x50.png 50w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the website is left more often then it might be due to users\u2019 experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bad experience always makes the users run away from the website and opt for some better option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be due to complex navigation, design, colors, layout, images, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So try to present the powerful and creative structure of the website elements to attract more traffic and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sooner or later this will be rewarded by Google with a higher ranking.<\/span><\/p>\n<h3><b>#Too many outbound links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A few lines and then a link, after few minutes again the same thing happens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you think this will make the content interesting?<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8326 size-full\" title=\"Outbound links\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/OL.png\" alt=\"Outbound links\" width=\"511\" height=\"192\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/OL.png 511w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/OL-300x113.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/OL-320x120.png 320w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously No&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excess of everything is harmful, this included too many outbound links as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing useful resources to aid with detailed information is a good thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But adding too many links will not only distract the users but reduce the effectiveness and value of the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will surely hamper the SEO effectiveness and create a hindrance to getting the desired results.<\/span><\/p>\n<h3><b>#Robot.txt<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Robot. Txt plays a vital role in upgrading and degrading the website the ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is because it tells the search engine which web page should be crawled and which should be not?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8324 size-full\" title=\"robot. txt\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/RT.png\" alt=\"SEO audit Checklist- Robot.txt\" width=\"415\" height=\"259\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/RT.png 415w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/RT-300x187.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/RT-320x200.png 320w\" sizes=\"auto, (max-width: 415px) 100vw, 415px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When the search engine crawls the website, it crawls every page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there might be some pages which might not be good from the SEO point of view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is important to prevent such pages from being indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just need to \u201cDisallow\u201d them and they will not be indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pages can be duplicate pages, or the pages taking a lot of time to load, low-quality pages, spam content, hacked pages etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to take care of such pages, else the SEO results will be hampered.<\/span><\/p>\n<h3><b>#Mobile friendliness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.adstriangle.com\/blog\/mobile-friendly-website-complete-guide\/\" target=\"_blank\" rel=\"noopener\">Mobile-friendliness has become important<\/a> like anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How much a website is compatible with mobile phones is another factor that hampers the website ranking.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8320\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/giphy.gif\" alt=\"\" width=\"1\" height=\"1\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8321 size-medium\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/giphy-1.gif\" alt=\"Mobile Friendliness \" width=\"597\" height=\"721\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The ranking is not only hampered on mobile phones but on the desktop as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The numbers of mobile users are much more than desktop users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a scenario, if a website is unable to serve the mobile users then obviously the ranking will go down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And most importantly, the website will be deprived of serving the large segment of people who would have added to website quality traffic.<\/span><\/p>\n<h3><b>The #Loading speed of the website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here comes an essential of SEO that needs to be taken care of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO auditing checklist also includes the loading time of the website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8318 size-full\" title=\"Loading speed\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/LS.png\" alt=\"Loading speed\" width=\"558\" height=\"237\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/LS.png 558w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/LS-300x127.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/LS-320x136.png 320w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Any kind of hindrance in the users\u2019 experience will take the website far away from being rewarded with the higher ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is obvious, a website that is unable to serve the users well- why will it be rewarded?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to take care of image sizes, scripts files etc. that can lead to slow loading of the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an SEO audit, every factor should be looked after to improve the loading speed and get effective SEO results.<\/span><\/p>\n<h3><b>#HTTPS<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How secured a website is an essential component in SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While auditing it must be checked whether a website is secured or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website that is secured has the initials HTTPS in the URL.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8316 size-full\" title=\"HTTP\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/HTTP.png\" alt=\"HTTP\" width=\"392\" height=\"262\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/HTTP.png 392w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/HTTP-300x201.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/HTTP-320x214.png 320w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Such websites tend to rank higher in comparison to the non-secured website.<\/span><\/p>\n<p>[click_to_tweet tweet=&#8221; Secured websites are liable to get more traffic as they are trustworthy and reliable too.&#8221; quote=&#8221;Secured websites are liable to get more traffic as they are trustworthy and reliable too.&#8221; theme=&#8221;style3&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">So, if a website is secured it not only gains the traffic but conversion too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, there will be a boost in the website ranking.<\/span><\/p>\n<h2><b>The off-page SEO audit checklist<\/b><\/h2>\n<h3><b>#Link quality<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Link building is an essential practice in SEO that assists in improving the ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just get the links and forget about it, this approach will take you nowhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it is not only about the quantity, in fact, the quality of links matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quality of links is always monitored by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the websites enriched with qualitative backlinks from the high- domain authoritative websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these are the trusted websites, links from such websites pass on the information to the search engine that the website is valuable and can be trusted.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, leading to improved authority and credibility of the websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And such kinds of websites are always targeted to rank higher.<\/span><\/p>\n<h3><b>#Dofollow and no-follow links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If the efforts are revolving around the SEO, the Nofollow links are not something that you are working for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While auditing the SEO, what kind of backlinks your content is getting that makes a difference in the SEO results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strive for Do-follow links as only these links allow Google to follow and reach the website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8315 size-full\" title=\"Do follow and No follow links\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/Fo.png\" alt=\"Do follow and No follow links\" width=\"785\" height=\"144\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo.png 785w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo-300x55.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo-768x141.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo-720x132.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo-580x106.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/Fo-320x59.png 320w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These links really hold a true worth in SEO whereas no-follow links do not hold much SEO value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because the search engine will crawl the links but will not be followed where they are redirecting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, an audit helps to ensure the presence of do-follow links in order to escalate SEO effectiveness. <\/span><\/p>\n<h3><b>#The reputation of the website on social media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Recommendation from the reputation website always serves a meaningful purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, if you are getting backlinks from a website make sure that are from the reputed site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social presence also plays an important role in the concern of backlinks.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8314 size-full\" title=\"Social media\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/smedia.png\" alt=\"Social media\" width=\"469\" height=\"324\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/smedia.png 469w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/smedia-300x207.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/smedia-320x221.png 320w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How many people are engaged on the website and their responses apparently state what kind of reputation a website holds?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of likes, shares, and comment clearly shows you the real picture of the web site&#8217;s popularity and people\u2019s engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, links from such a website will prove valuable in reinforcing the SEO strategy and effects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why it is a vital component of the SEO audit checklist.<\/span><\/p>\n<h3><b>#Trustworthiness of the website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although the links are the game-changer of the off-page SEO results,\u00a0but it is not like just get it from any website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quality still exists in the parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quality and security of the website that gives backlink to you is a factor for rank improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, it&#8217;s mandatory to check the sources of the backlinks or we can say the websites from where the links are coming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The backlines are only worth if the source websites are trustworthy, credible and secured with SSL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding another factor to the SEO audit checklist, the analysis of backlink source website is also taken into the account.<\/span><\/p>\n<h3><b>#Anchor text<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What kind of anchor text is lying on the link can make or break the value of links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know that links make a great difference in the SEO results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the optimization of the anchor text also makes a difference to enhance the value of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anchor text must be used must be relevant to the page it is redirecting to, else it will have a negative impact on website ranking.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8313 size-full\" title=\"Anchor text\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/02\/atext.png\" alt=\"SEO audit Checklist-Anchor text\" width=\"675\" height=\"245\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/atext.png 675w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/atext-300x109.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/atext-580x211.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/02\/atext-320x116.png 320w\" sizes=\"auto, (max-width: 675px) 100vw, 675px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apart from this, try to get your targeted keyword covered in the anchor text of a link you are getting from the other website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will strengthen your targeted keyword and help to rank your blog for the specific keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the practices used to upgrade the SEO results, hence taken into consideration while creating the SEO audit checklist.<\/span><\/p>\n<h3><b>Conclusion<\/b><span style=\"font-weight: 400;\">:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To achieve success in SEO is not a piece of cake. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of strategies, hard work, efforts, time, etc is required to top the list in Search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once it is achieved, it takes a lot to sustain it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do so, you need to imbue the SEO auditing in your regular practices to keep it going well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not let your SEO techniques go outdated with the passing time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, you need to keep an eye on every element that can ruin the effectiveness of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take every factor mentioned above in the ultimate SEO audit checklist and eliminate every possibility of unsatisfactory SEO results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like you go for regular health checkups to ensure smooth functioning of the body. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same manner, go for SEO auditing to ensure commendable results out of SEO in every situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uproot every root cause at the initial stage by timely working on SEO audit checklist and attain unbelievable results that you were waiting for.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of efforts\u2026 And a lot of money and time invested to bring out the best version of a website. But why this is so? what a silly question is this, right? Of course, this is to grab the traffic and ultimately the astounding figures of the conversions. But still not getting the results [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[31],"tags":[],"class_list":{"0":"post-8293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"entry"},"_links":{"self":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/comments?post=8293"}],"version-history":[{"count":32,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8293\/revisions"}],"predecessor-version":[{"id":10157,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8293\/revisions\/10157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media\/8337"}],"wp:attachment":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media?parent=8293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/categories?post=8293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/tags?post=8293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}