How to use Facebook ads: <\/b><\/h3>\n

Being familiar with the use of Google Ads, now it is the Facebook ads turn.<\/span><\/p>\n

Usage of Facebook ads is somewhere similar to that of Google Ads.<\/span><\/p>\n

To be more precise let\u2019s check out:<\/span><\/p>\n

Steps:<\/h4>\n

There can be many motives to run an ad campaign but it has to be decided beforehand.<\/span><\/p>\n

Facebook provided 11 marketing objectives and you need to figure out your ultimate goal.<\/span><\/p>\n

<\/p>\n

\n
• Simply commence the usage of Facebook ads by determining the goal.<\/span><\/li>\n
• Once the goal is decided, name your campaign.<\/span><\/li>\n<\/ul>\n

  On the same page, you can turn on A\/B testing and budget optimization also. <\/span><\/p>\n

  Budget optimization is recommendable when using multiple ad sets.<\/span><\/p>\n

  \n
  • Now set up your Ad account if it is already set, this step will be skipped.<\/span><\/li>\n
  • And now it’s the turn to target the audience.<\/span><\/li>\n<\/ul>\n

    Facebook provides vivid options for effective targeting.<\/span><\/p>\n

    <\/p>\n

    You can target on the basis of location, gender, interests etc.<\/span><\/p>\n

    Also, you have the option to target a lookalike audience whose interest and preferences are similar to your targeted audience.<\/span><\/p>\n

    \n
    • Now select your ad placement, where you want to showcase your Ad is of prime importance.<\/span><\/li>\n<\/ul>\n

      With which device (mobile or desktop) you want the Ad compatibility and which platform and operating system (Android, iOS or both) you want to run your Ad?<\/span><\/p>\n

      You have to take this decision and\u00a0choose wisely. <\/span><\/p>\n

      There are various\u00a0platforms to consider like Instagram, Facebook, Messenger etc.<\/span><\/p>\n

      \n
      • Budget setting and scheduling is the next step after deciding the Ad placement.<\/span><\/li>\n<\/ul>\n

        As per your available budget set daily or lifetime budget and also you can schedule your Ad in the future by using start and end dates.<\/span><\/p>\n

        \n
        • After this, it\u2019s time to create Facebook Ads using various formats like video, picture, carousel, slideshow, instant experience etc.<\/span><\/li>\n
        • Availability of \u00a0Ad selection may vary as per your chosen goal. This option can appear at an earlier stage as well. <\/span><\/li>\n
        • Now simply click the \u201cSubmit\u201d button and wait for the approval. You will be notified through email by the Facebook team.<\/span><\/li>\n<\/ul>\n

          Tips to improve Facebook ad performance<\/b><\/h3>\n

          \n
          1. Keep on tracking the Ads performance over time<\/span><\/li>\n
          2. Try to target the relevant audience as many as possible<\/span><\/li>\n
          3. Choose the right Ad placement as it can help to improve the results by 30-40%.<\/li>\n
          4. You can use high engagement old posts in the new campaign as well to keep the engagement intact.<\/li>\n
          5. Try to add clear CTA in your Ad copy.<\/li>\n
          6. Never ignore the visual part as it helps in making the Ads eye-catchy.<\/li>\n
          7. Most importantly keep the Ad copy short and simple to understand.<\/li>\n<\/ol>\n

             Facebook vs Google advertising revenue<\/b><\/h2>\n

             <\/p>\n

             Each of the advertising platforms is good enough to effectuate the desired goal. <\/span><\/p>\n

             Hence, it is a bit difficult to state which kinds of advertising will bring more revenue.<\/span><\/p>\n

             It is simply dependent on the business owners which platform they want to pick to achieve the results envisaged.<\/span><\/p>\n

             What kind of budget you own and what is your ultimate goal- considering these two factors you have to make the choice.<\/span><\/p>\n

             If you wanna make the best out of the Google and Facebook ads.<\/span><\/p>\n

             In terms of revenue, there are ample opportunities delivered by the platforms as both of them are quite renowned and effective too.<\/span><\/p>\n

             Both the platforms are good enough to generate revenue and foster your business growth if used wisely.<\/span><\/p>\n

             The popularity of Facebook as an advertising platform is just bewildering with around 6 million active advertisers using it to promote their products and services.<\/span><\/p>\n

             And out of the total online Ad spend, Facebook alone accounts for 25%.<\/span><\/p>\n

             On the other hand, Google seizes 97% of its revenue from advertising only. <\/span><\/p>\n

             In the year 2014-2015, Google ads successfully gripped a 17% increase in revenue and the counting still continues…<\/span><\/p>\n

             With the above stats, it\u2019s evident how successfully Google and Facebook ads are marking their importance.<\/span><\/p>\n

             Therefore, if the topic is all about <\/span>Facebook versus Google ads, you just need to master each of them. <\/span><\/p>\n

             And you will be a top dog to make out which platform will be the right choice for your business to move ahead with.<\/span><\/p>\n

             To turn this complex task easy, check out some points of <\/span>difference between Facebook ads and google ads while comprehending the Google ads and Facebook ads better.<\/span><\/p>\n

             Conclusion<\/b><\/h3>\n

             Facebook ads vs Google ads is not at all a topic of debate.<\/span><\/p>\n

             Both the platforms have enough potential to serve the users with the best.<\/span><\/p>\n

             Although the way they serve is little distinct but it does not impact their capability.<\/span><\/p>\n

             If we talk about Facebook, there are around 1.28 billion active users monthly which is pretty good to engage more people.<\/span><\/p>\n

             On the contrary, Google Ads have the capacity to reach around 2.6 billion searchers per month and that is good enough to drive traffic and conversions.<\/span><\/p>\n

             If Google ads are good to drive conversions then Facebook ads are good to engage people, generate lead and obtain traffic.<\/span><\/p>\n

             The usefulness of either platform cannot be questioned in any sense.<\/span><\/p>\n

             You simply must have the ability to make the right choice while choosing the Ad platform.<\/span><\/p>\n

             To make the job easy, consider the above points and find out what makes each other different.<\/span><\/p>\n

             And this is all that you need to do to use Facebook ads and Google Ads to the fullest.<\/span><\/p>\n

              <\/p>\n","protected":false},"excerpt":{"rendered":"

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