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{"id":8719,"date":"2019-04-26T07:31:32","date_gmt":"2019-04-26T07:31:32","guid":{"rendered":"https:\/\/www.adstriangle.com\/blog\/?p=8719"},"modified":"2019-07-30T13:57:31","modified_gmt":"2019-07-30T13:57:31","slug":"ecommerce-seo-tips","status":"publish","type":"post","link":"https:\/\/semflux.com\/blog\/ecommerce-seo-tips\/","title":{"rendered":"13 Evergreen Ecommerce SEO Tips to Maximize the Organic Traffic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8794 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2.jpg\" alt=\"Ecommerce SEO Tips\" width=\"1200\" height=\"628\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2.jpg 1200w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-300x157.jpg 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-768x402.jpg 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-1024x536.jpg 1024w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-720x377.jpg 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-580x304.jpg 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/Untitled-Design-2-320x167.jpg 320w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>Have you ever thought about what really makes a difference in your online sales?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is quite obvious- Traffic\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is really an arduous task to mark your presence when you have thousands of competitors having a tiff over the same goal i.e. traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how well-built your e-commerce website is- initially it needs to be introduced to the people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is really important to make the website known to maximize revenue and enhance its reach.<\/span><\/p>\n<p>And in order to do so, firstly one must learn- &#8220;<strong><em>how to optimize e-commerce website?&#8221;<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.adstriangle.com\/blog\/ecommerce-conversion-rate-optimization\/\" target=\"_blank\" rel=\"noopener\">E-commerce conversion rate optimization<\/a> is always the prime concern and to do so several efforts are made.<\/span><\/p>\n<p>This includes the use of tools, strategy formation, SEO, etc.<\/p>\n<p><span style=\"font-weight: 400;\">The more people will know about your website, the more will be the traffic flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, more sales opportunity you will have in your kitty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Increased visibility and accessibility has become a kind of requisite to augment the revenue figures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026 and to achieve this, every e-commerce website owner makes ever possible efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing that instantly comes in mind is SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SEO, you not only make your e-commerce website noticeable but also open up ways to drive more traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But yes, not all search engine optimization techniques work well and provide benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes even trivial <a href=\"https:\/\/www.searchenginejournal.com\/10-common-seo-mistakes\/178734\/\" target=\"_blank\" rel=\"noopener\">mistakes in SEO<\/a> can put your e-commerce website down and leave many opportunities on the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s check out some tried and tested e-commerce SEO tips that will surely help in doubling the traffic and revenue figures.<\/span><\/p>\n<h2><b>#Avoid Duplicity in the Product Description<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An e-commerce business is incomplete without imparting the knowledge about products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I am sure, everyone is well-versed with the best way to market the product i.e. product description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an e-commerce business, there is a very crucial <a href=\"https:\/\/www.lyfemarketing.com\/blog\/best-product-description\/\" target=\"_blank\" rel=\"noopener\">role played by the product descriptions.<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is just like killing two birds with one stone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, it illustrates the features and benefits of the products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, it intrigues the audience to know the product more.<\/span><\/p>\n<p>For example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8739 size-full\" title=\"Product description\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/pd.png\" alt=\"Product description example\" width=\"795\" height=\"551\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd.png 795w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd-300x208.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd-768x532.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd-720x499.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd-580x402.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pd-320x222.png 320w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the product description must be unique and well-written. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, where most of the e-commerce stores lack is they use the product description given by the manufacturers on their e-commerce website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this is not something that will help to rank well in the Search engines.<\/span><\/p>\n<p><strong><i>\u201cIt has been observed that long-form content ranks well\u201d<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The same thing goes for e-commerce websites only.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whole scenario revolves around the customer- <strong><em>\u201cThe better you serve them the better you will reap.\u201d<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even search engines understand this and reward such e-commerce websites with a higher ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to aid the users with a long and comprehensive description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that they can make out- What they will be going to get? What a product is and why is it worth purchasing etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, this will also result in an enhanced user experience.<\/span><\/p>\n<p><b>For example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, if possible stretch the product description to 1000+ words.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8790 size-full\" title=\"Product Long description\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/1000.png\" alt=\"Product Long description\" width=\"907\" height=\"445\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000.png 907w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000-300x147.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000-768x377.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000-720x353.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000-580x285.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/1000-320x157.png 320w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I know practically it&#8217;s a bit difficult to write 1000+ words for each product but at least write for 10-50 top most products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, you can add long descriptions on your category pages also.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any kind of duplicity in the product description can make your website ranking down.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I agree, many times the products are same but at some point, they vary- There can be a difference in color, dimension, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a case, the same product description is uploaded against a product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this is not how it works\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a unique product description for each product even if there is a slight difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help in avoiding duplicity in product descriptions and <a href=\"https:\/\/www.adstriangle.com\/blog\/seo-best-practices\/\" target=\"_blank\" rel=\"noopener\">improve your SEO efficacy.<\/a><\/span><\/p>\n<p>This is one of the effective\u00a0tips on e-commerce SEO used to enhance the ranking.<\/p>\n<h2><b>#Emphasize on User-Generated Content- Reviews and Feedbacks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I hope there is no need to describe what importance does reviews and feedbacks hold in an e-commerce business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every e-commerce website strives to register its presence in the top results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and to achieve this goal one can rely on reviews and feedback.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8765 size-full\" title=\"Reviews and ratings\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/UGC.png\" alt=\"Reviews and ratings\" width=\"699\" height=\"448\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/UGC.png 699w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/UGC-300x192.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/UGC-580x372.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/UGC-320x205.png 320w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is basically the <a href=\"https:\/\/www.bigcommerce.com\/blog\/the-ins-and-outs-of-user-generated-content-and-how-to-make-it-work-for-your-online-business\/\" target=\"_blank\" rel=\"noopener\">user-generated content<\/a> that helps other users to take their purchase decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best part is this kind of content is generated completely free. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As every user has its own opinion towards a product, so whatever review they will give the product page will become unique itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restricting a website to receive reviews and feedback directly hits the user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because when someone plans to buy something, he eagerly looks forward to grabbing some public reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How good a product is? How is the performance and durability etc. these are few questions that linger on with every user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and to get rid of such queries audience want to gain insights of reviews and feedback.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8740 size-full\" title=\"Reviews and ratings\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/rr.png\" alt=\"E-commerce SEO tips- User generated content\" width=\"707\" height=\"517\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/rr.png 707w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/rr-300x219.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/rr-580x424.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/rr-320x234.png 320w\" sizes=\"auto, (max-width: 707px) 100vw, 707px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In such scenarios, not getting the appropriate answers- \u201c<\/span><i><span style=\"font-weight: 400;\">It really annoys\u201d <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, always be open and welcome reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feedback always have an immense impact on the purchase decision.<\/span><\/p>\n<p><strong><i>It has been observed that 70% of the audience check online reviews before making a purchase decision.<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So, if your website is assisting the buyers to know the performance of the product then definitely your website is delivering the commendable user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and will contribute to the success of the e-commerce SEO.<\/span><\/p>\n<h2><b>#Opt for Promotional Content to Promote E-commerce Products<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How to make the best use of content it is completely up to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content holds an immense power to cajole audience.<\/span><\/p>\n<p><strong><i>\u201cYou simply need to use the right type of content at the right time\u201d<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your goal is- Lead generation, brand awareness, the traffic you need to mold the content accordingly to achieve a specific goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisements or promotions are two strategies that every marketer opt to increase their product reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, these strategies work as a boon for the e-commerce businesses to make the people familiar with the business offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not necessary, only when an individual is in need to buy the products and services he will purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes, you need to arouse the interest of the people by making them aware.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and nothing can be better than <a href=\"https:\/\/www.inc.com\/jayson-demers\/why-content-marketing-is-the-best-long-term-marketing-strategy.html\" target=\"_blank\" rel=\"noopener\">opting promotional content<\/a> for your e-commerce website.<\/span><\/p>\n<h5><strong>How does it help?<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Ornate your website using promotional content, this will not only help the audience to know your products better but also generate their interest.<\/span><\/p>\n<h5>For example:<\/h5>\n<p>Flower delivery website uses promotional content like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8741 size-large\" title=\"Promotional content\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/pc-1024x447.png\" alt=\"Promotional content on flower delivery website\" width=\"720\" height=\"314\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-1024x447.png 1024w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-300x131.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-768x335.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-720x314.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-580x253.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc-320x140.png 320w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/pc.png 1215w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Try to cover every aspect of the product or service in your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly you need to be consistent in publishing the blogs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that you can interact with the audience on a frequent basis and build a healthy relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make people familiar with the various discounts, offers, tips, case studies, etc. just present everything that can engage people in your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more people will read the blogs, the more they will be inclined towards your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How good it would be if you can make visitors familiar with more than one page just with one blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If possible, try to go for internal linking so that people can be redirected to other related product pages and explore some more products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the number of visits will increase on your website, it will be noticed by Google and SEO will improve.<\/span><\/p>\n<p>That&#8217;s why the list is incomplete without mentioning the <a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/content-important-seo\/\" target=\"_blank\" rel=\"noopener\">role of content in\u00a0SEO<\/a> tips for e-commerce website<\/p>\n<h2><b>#Optimize E-commerce Website Using Long Tail Keywords<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After all, it is all about ranking, visibility, traffic, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, don\u2019t you think we have to make every possible effort to grab all this?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many e-commerce SEO tips that can help to improve the efficiency of the SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not everyone is familiar with all such tips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/neilpatel.com\/blog\/long-tail-keywords-seo\/\" target=\"_blank\" rel=\"noopener\">Usage of long tail keywords<\/a> is one of the strategies that can help to increase the conversion rate for your e-commerce stores.<\/span><\/p>\n<h5>For example:<\/h5>\n<p>Suppose your targeted keyword is &#8220;<strong>buy shirt<\/strong>&#8221;<\/p>\n<p>You can use long-tail keywords like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8780 size-full\" title=\"Long-tail keywords\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/kw-1.png\" alt=\"Long-tail keywords\" width=\"243\" height=\"361\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-1.png 243w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-1-202x300.png 202w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before making any attempt to take them to your website, it is essential to understand them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What they are looking for, what are the search queries etc. you need to be familiar with everything.<\/span><\/p>\n<p>yes, searching the right keyword is imperative for your E-commerce to succeed. However, that doesn&#8217;t mean it has to be a long drawn process. Using the right\u00a0<strong><a href=\"https:\/\/www.adstriangle.com\/blog\/seo-keyword-rank-checker-tool\/\" target=\"_blank\" rel=\"noopener\">keyword ranking tool<\/a><\/strong> can help you get the right keywords with just few clicks.<\/p>\n<p><strong><i>\u201cKnowing a user better, help in serving them better\u201d<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">After having all this information by your side you can opt for appropriate keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before incorporating any keywords in your content, just gander its search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and opt for long tail keywords with high search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long tail keywords tend to have a better conversion rate and most of the times people prefer to search using long tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, you can maximize the traffic and target more than one keyword in just one.<\/span><\/p>\n<h5><b>For example:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Your target keyword is \u201d White hat SEO\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and you find the keyword \u201cSEO Case study\u201d is having high search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can easily target the different segments of people searching for two different keywords by using long tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is better to target \u201cWhite hat SEO case study\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using this technique, you can grab enormous traffic for your e-commerce store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the reason why it is among the best e-commerce SEO tips.<\/span><\/p>\n<h2>#Use LSI Keywords<\/h2>\n<p>LSI basically stands for Latent Semantic Indexing.<\/p>\n<p><a href=\"https:\/\/searchenginewatch.com\/2017\/06\/08\/using-latent-semantic-indexing-to-boost-your-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">LSI is of huge importance<\/a> to boost your SEO.<\/p>\n<p>Everyone is quite familiar with- what is the <a href=\"https:\/\/www.shoutmeloud.com\/importance-of-keyword-for-search-engine-optimization-seo.html\" target=\"_blank\" rel=\"noopener\">role of keywords in the SEO process.<\/a><\/p>\n<p>Which keyword you are placing and how you are placing them- these two aspects have a huge impact on your website ranking.<\/p>\n<p>If this is the mindset that perfect optimization calls for placing the targeted keyword as many places as possible then you are totally off base.<\/p>\n<p>This will somewhere take your website towards keyword stuffing.<\/p>\n<p>&#8230;the <a href=\"https:\/\/searchenginewatch.com\/2018\/07\/13\/keyword-stuffing-is-terrible-for-your-seo-heres-what-to-do-instead\/\" target=\"_blank\" rel=\"noopener\">practice of keyword stuffing<\/a> is generally subjected to be penalized by the Search engines lowering your website ranking.<\/p>\n<p>With latent search indexing, you can make the topic more clear to the search engines and tell what the topic is all about.<\/p>\n<p>LSI keywords allow you to use\u00a0synonyms or plurals, which are related to your primary keywords.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8767 size-full\" title=\"LSI keywords\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/lsi-1.png\" alt=\"E-commerce SEO tips- LSI keywords\" width=\"564\" height=\"457\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lsi-1.png 564w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lsi-1-300x243.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lsi-1-320x259.png 320w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>Ultimately, preventing you from overstuffing your main keyword multiple times.<\/p>\n<p>LSI keywords clearly state the relationship between the content and the main keyword. this gives a clear understanding of the topic to search engine as well.<\/p>\n<p>LSI keywords not only enhances the efficiency of the content but also make the topic more clear and understandable.<\/p>\n<p>Furthermore, search engines will be able to read the content just like humans and the content will be more likely to rank higher.<\/p>\n<p>This practice is among the great e-commerce SEO tips that aid in improving the ranking.<\/p>\n<h2><b>#Ensure Websites&#8217; Mobile Compatibility<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8768 size-full\" title=\"Mobile Compatible website\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/mc-2.png\" alt=\"Mobile Compatible website\" width=\"492\" height=\"339\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/mc-2.png 492w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/mc-2-300x207.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/mc-2-320x220.png 320w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/>Have you ever thought about how most of the people spend their free time?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is using mobile phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether they have any queries or need to do any other activity like -paying bills, making payments, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing that comes in the mind is the mobile phone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Due to its portability and usability, its demand and use are burgeoning. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People have started relying on their mobile phones not only for researching and socializing but for shopping too.<\/span><\/p>\n<p><strong>\u201c<i>It has been observed that in the last six months, 79% of smartphone users have used their phones for online shopping\u201d<\/i><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This clearly shows what is the role of mobile phones nowadays and how indulged people are in it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it is necessary to optimize your e-commerce website to serve mobile users in the best manner.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8744 size-full\" title=\"Mobile friendly website features\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/mf.png\" alt=\"Mobile friendly website features\" width=\"306\" height=\"357\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/mf.png 306w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/mf-257x300.png 257w\" sizes=\"auto, (max-width: 306px) 100vw, 306px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a user opens the website on mobile for shopping, he expects the best experience<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2026. and if he is unable to get that he prefers to move to some other e-commerce websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the scenario ends up with the loss of a potential customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Google notices everything and on the basis the kind of response a website is getting- the SEO effectiveness is determined.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if a single factor is missing, it will surely affect e-commerce SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mobile device is quite handy and can be easily carried and used anywhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, the number of mobile phone users has surpassed desktop users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why the <a href=\"https:\/\/www.adstriangle.com\/blog\/mobile-friendly-website-complete-guide\/\" target=\"_blank\" rel=\"noopener\">mobile compatibility of the website<\/a> is the biggest factor to be considered in e-commerce SEO tips.<\/span><\/p>\n<h2><b>#Site Architecture<\/b><\/h2>\n<p>You might not be familiar with but yes, site architecture may lead your many customers to run away.<\/p>\n<p>No matter <a href=\"https:\/\/www.adstriangle.com\/blog\/website-audit-checklist\/\" target=\"_blank\" rel=\"noopener\">how good your e-commerce website is<\/a>, but without a proper structure, you are turning your website away from traffic and sales.<\/p>\n<p>Architecture is not always about taking the scale and pencil and just began to draft it.<\/p>\n<p>[click_to_tweet tweet=&#8221;Even in SEO, website architecture holds great importance as it is one of the factors contributing to users&#8217; experience.&#8221; quote=&#8221;Even in SEO, website architecture holds great importance as it is one of the factors contributing to users&#8217; experience.&#8221; theme=&#8221;style5&#8243;]<\/p>\n<p>Messy architecture not only makes is complex for the visitors to find out the product of their choice but also creates chaos on the website.<\/p>\n<p>Until the pages are not easily discoverable by the users, how will they reach?<\/p>\n<p>&#8230;and obviously, the sales will be hampered.<\/p>\n<p>To make all the pages easily reachable by the users and the search engines too, <a href=\"https:\/\/neilpatel.com\/blog\/site-structure-enhance-seo\/\" target=\"_blank\" rel=\"noopener\">site structure has to be sorted and amazing.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8745 size-full\" title=\"Site architecture\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/sa.png\" alt=\"Site architecture\" width=\"939\" height=\"470\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa.png 939w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa-300x150.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa-768x384.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa-720x360.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa-580x290.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sa-320x160.png 320w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/p>\n<p>Else, possibilities are the there that some of the pages may remain unindexed which can really contribute to boosting the ranking of the website.<\/p>\n<p>Therefore, focus on the simple and understandable structure for better indexing and ranking.<\/p>\n<p>On the other hand, as we all know users experience also counts in e-commerce SEO to boost the ranking.<\/p>\n<p>Site architecture is also important for this purpose.<\/p>\n<p>Do not scare your visitors with your site structure that makes them feel next to impossible to find the product of their choice.<\/p>\n<p>Just make it simple so that users can easily find whatever they are looking for&#8230;and mark your website significance in the eyes of the search engine.<\/p>\n<p>This is also among the productive E-commerce SEO tips used by SEO experts.<\/p>\n<h2><b>#Use of Breadcrumbs on the E-commerce Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the bad experiences that are generally faced by website visitors is website navigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once a user reaches your website, he deserves the best treatment in terms of navigation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any kind of inconvenience, faced by the users on the website- simply driving it towards lower ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, also weakening e-commerce SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/designm.ag\/web-designs\/the-importance-of-breadcrumbs-in-e-commerce-website-design\/\" target=\"_blank\" rel=\"noopener\">Use of breadcrumbs on the e-commerce<\/a> website plays a very crucial role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Efficient navigation is something that helps to enhance the performance of e-commerce websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By simply working on the onsite navigation the SEO effectiveness can be improved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And without breadcrumbs, this is not at all possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Breadcrumbs leave a trail stating the category and pages you have gone through to visit a particular page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8769 size-full\" title=\"Breadcrumbs example\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1.png\" alt=\"E-commerce SEO tips- Breadcrumbs example\" width=\"855\" height=\"231\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1.png 855w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1-300x81.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1-768x207.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1-720x195.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1-580x157.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/bc-1-320x86.png 320w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a user searches for a particular product he visits and explores many pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If again he has to go through the same, this is really frustrating.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Preventing all the hassle and instead of starting from scratch, Breadcrumbs allows them to visit the previous section simply in one click.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will not only improve the website architecture but will save a lot of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a user is easily finding a product of his choice he is more likely to stay on your website and will never leave it out of frustration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, it will be a good experience on the website and such websites tend to secure a good position in the SERP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, breadcrumbs work as an onsite linking which makes crawling and indexing faster.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, a good move to improve SEO.<\/span><\/p>\n<h2><b>#SSL Certificate Installation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest concerns that linger on with every user while shopping online is security.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is quite obvious, the cases of online fraudulent are reported every now and then. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the card details are hacked or sometimes they have to suffer from online theft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the concern that is even understood by the Search engines too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, prefer to uprank the e-commerce website that can assure the safety of their customers&#8217; credentials while shopping online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, an e-commerce <a href=\"https:\/\/www.makeuseof.com\/tag\/reasons-ssl-certificate\/\" target=\"_blank\" rel=\"noopener\">website must have an SSL certificate<\/a> installed.<\/span><\/p>\n<p>SSL secured website contains a lock icon and HTTP text.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8770 size-full\" title=\"SSL secured website\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3.png\" alt=\"SSL secured website\" width=\"758\" height=\"332\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3.png 758w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3-300x131.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3-720x315.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3-580x254.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/ssl-3-320x140.png 320w\" sizes=\"auto, (max-width: 758px) 100vw, 758px\" \/>\u00a0<span style=\"font-weight: 400;\">Such websites are more likely to secure good ranking in the SERP and win the trust of the people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While shopping on such websites, their credentials are absolutely safe and protected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these are the secured websites and safeguard the confidential information of the potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially, if it is an e-commerce website there is a lot of confidential information that has to be protected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the reason security of e-commerce website is a must and has to be taken care of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the effective e-commerce SEO tips that work great to improve SEO.<\/span><\/p>\n<h2>#Make use of Schema Markup<\/h2>\n<p>Organization of the information is not less than a tedious task.<\/p>\n<p>But if the information is well organized with the use of schema markup obviously, it will be considered by the search engine.<\/p>\n<p>So to organize or present the additional useful information make <a href=\"https:\/\/moz.com\/learn\/seo\/schema-structured-data\" target=\"_blank\" rel=\"noopener\">use of schema markup.<\/a><\/p>\n<p>I would not say, it impacts the ranking directly but yes, it has an indirect impact on the ranking.<\/p>\n<p>The website with good CTR generally ends up with a good ranking.<\/p>\n<p>And rich snippets would aid in <a href=\"https:\/\/conversionxl.com\/guides\/click-through-rate\/seo\/\" target=\"_blank\" rel=\"noopener\">achieving a high CTR.<\/a><\/p>\n<p>Using the schema markup, you can easily make your search result stand out.<\/p>\n<p>On the other hand, it also catches the immediate attention of the user.<\/p>\n<p>You can assist the users with ratings, prices and much more.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8772 size-full\" title=\"Schema markup use\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/smm.png\" alt=\"Schema markup use\" width=\"599\" height=\"154\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/smm.png 599w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/smm-300x77.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/smm-580x149.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/smm-320x82.png 320w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>In this way, the user will be served with better and extended information.<\/p>\n<p>The better you serve the audience, the better response you will get from them.<\/p>\n<p>Nothing can be better than this if users have the reviews of the website or product in the search listing only.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8771 size-full\" title=\"Schema markup \" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/sm-2.png\" alt=\"Schema markup use\" width=\"592\" height=\"118\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sm-2.png 592w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sm-2-300x60.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sm-2-580x116.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/sm-2-320x64.png 320w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/p>\n<p>And this is feasible, using the review markup.<\/p>\n<p>Similarly, there are other markups also which you can use to serve the user with more information.<\/p>\n<h2>#Image Optimization<\/h2>\n<p>How will the audience buy a product if they are unable to view it clearly?<\/p>\n<p>After all,\u00a0 e-commerce is all about the presence of products.<\/p>\n<p>The better you present, the more you will sale.<\/p>\n<p>When someone visits a store, there are so many aspects which are checked before making a purchase.<\/p>\n<p>This includes- quality, color,\u00a0 material, etc.<\/p>\n<p>But when it comes to online shopping, it is impossible to touch the products.<\/p>\n<p>This really makes a buyer&#8217;s journey very tough.<\/p>\n<p>So you have to <a href=\"https:\/\/www.searchenginejournal.com\/ecommerce-image-optimization\/219825\/\" target=\"_blank\" rel=\"noopener\">optimize the image<\/a> in such a way that it can deliver an impeccable experience to the visitors.<\/p>\n<p>Also, they can experience a clear view of the product images.<\/p>\n<p>To gain a competitive edge, try to assist the audience with the images taken from every angle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8759 size-full\" title=\"Product view images\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/img2.png\" alt=\"Product view images\" width=\"566\" height=\"476\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img2.png 566w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img2-300x252.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img2-320x269.png 320w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/p>\n<p>So that audience can have a complete view of the product.<\/p>\n<p>Furthermore, make use of small videos that users can have a complete 360-degree view of the product.<\/p>\n<p>By optimizing the images for the search engine you can easily attract loads of traffic for your e-commerce store.<\/p>\n<p>Check out some points to &#8220;<strong><em>optimize your e-commerce images for SEO<\/em><\/strong>.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8752 size-full\" title=\"Image optimization\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/img.png\" alt=\"Image optimization\" width=\"561\" height=\"497\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img.png 561w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img-300x266.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/img-320x283.png 320w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/p>\n<ul>\n<li>\n<h4><strong>Image Title:\u00a0 <\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Make sure that your product images contain some kind of relevant name.<\/p>\n<p>This will help the audience to know the product clearly.<\/p>\n<p>Naming a picture not only helps the audience but also tells the search engines what the picture is of.<\/p>\n<p>As Google can&#8217;t read images, but simply can read the titles.<\/p>\n<p>Else, not naming the pictures can push the audience somewhere in the state of confusion.<\/p>\n<p>On the other hand, images will not be identifiable by Google as well.<\/p>\n<p>Suppose, you have an image related to running shoes- it will not be considered as an image by Google.<\/p>\n<p>Until you don&#8217;t add &#8220;<strong>running shoes<\/strong>&#8221; in the title.<\/p>\n<p>So, this is one aspect you need to take care of while optimizing the image.<\/p>\n<ul>\n<li>\n<h4><strong>Alt tags: <\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>This is another factor that plays a vital role in SEO.<\/p>\n<p>Addition of Alt tags is an important practice when it comes to image optimization.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8786 size-full\" title=\"Alt tag\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/alt.png\" alt=\"Alt tag\" width=\"1141\" height=\"208\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt.png 1141w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-300x55.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-768x140.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-1024x187.png 1024w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-720x131.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-580x106.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/alt-320x58.png 320w\" sizes=\"auto, (max-width: 1141px) 100vw, 1141px\" \/><\/p>\n<p>Many times Google is unable to render the images for some reasons.<\/p>\n<p>In such cases, alt tags work as a substitute which is displayed in place of images.<\/p>\n<p>Use alt tags that better describes the images clearly.<\/p>\n<p>And most importantly, for perfect optimization try to use your targeted keyword in the alt tag.<\/p>\n<p>But do not stress on overstuffing of keywords.<\/p>\n<p>Insert only if it is going with the picture.<\/p>\n<p>This way, the users&#8217; experience will also enhance and users can make out- What kind of image is suppose to be on the page when the image doesn&#8217;t open.<\/p>\n<ul>\n<li>\n<h4><strong>Image size:<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Many times the image size is the biggest factor that contributes to increasing the loading time of the website.<\/p>\n<p>Large size images generally lead to increased load time.<\/p>\n<p>&#8230;and this is not at all good from the users&#8217; point of view.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8788 size-full\" title=\"Image size\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/i-s.png\" alt=\"Image size\" width=\"639\" height=\"443\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/i-s.png 639w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/i-s-300x208.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/i-s-580x402.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/i-s-320x222.png 320w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>So, keep the image size small, this will help you to keep the website loading speed fast.<\/p>\n<p>Images are the most valuable asset of e-commerce stores.<\/p>\n<p>That is the reason why quality images are a must to entice the customers.<\/p>\n<ul>\n<li>\n<h4><strong>Image file type also matters:<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Not necessary that everyone is familiar with the importance of file type.<\/p>\n<p>But Yes, it really matters when it is all about quality.<\/p>\n<p>It&#8217;s better to opt for JPEG file format to keep the file size smaller.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8787 size-full\" title=\"Image types\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/it.png\" alt=\"Image types\" width=\"456\" height=\"206\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/it.png 456w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/it-300x136.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/it-320x145.png 320w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/><\/p>\n<p>For e-commerce stores, JPEG is the perfect fit as this format ensures high quality with smaller size.<\/p>\n<h2>#URL Optimization is also Required<\/h2>\n<p>How messy a URL can be in e-commerce- you can&#8217;t even imagine.<\/p>\n<p>&#8230;and Yes URL also matters in SEO and due to this its optimization is an integral part of\u00a0E-commerce SEO tips<\/p>\n<p>Optimization urges for a clear and readable URL.<\/p>\n<p>An SEO friendly URL is always precise enough to conclude -What the page is all about simply by just having a glimpse of it.<\/p>\n<p>There are generally two types of URL- Static and Dynamic<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8753 size-full\" title=\"Static and Dynamic URL\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/url.png\" alt=\"Static and Dynamic URL\" width=\"579\" height=\"215\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/url.png 579w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/url-300x111.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/url-320x119.png 320w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>If you will go for Dynamic URL- this is something very complex to understand.<\/p>\n<p>Also, search engine spiders do not consider the dynamic <a href=\"https:\/\/moz.com\/blog\/15-seo-best-practices-for-structuring-urls\" target=\"_blank\" rel=\"noopener\">URL SEO friendly.<\/a><\/p>\n<p>So, e-commerce websites with such URLs somewhere lack to secure extra attention when it comes to enhancing the ranking.<\/p>\n<p>It&#8217;s better to opt for Static URL as this is highly understandable.<\/p>\n<p>Check out some points on- &#8220;<strong>how to optimize the URL&#8221;?<\/strong><\/p>\n<ul>\n<li>\n<h4><strong>Use Hyphens<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>People generally avoid the use of hyphens in the URL.<\/p>\n<h5>Example:<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8754 size-full\" title=\"URL containing hyphen\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/hy.png\" alt=\"URL containing hyphen\" width=\"509\" height=\"31\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/hy.png 509w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/hy-300x18.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/hy-320x19.png 320w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/p>\n<p>But this is something that you should focus on.<\/p>\n<p>Prefer the use of hyphens in URL to make it more readable.<\/p>\n<ul>\n<li>\n<h4><strong>Avoid using Upper case letter<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Use of the upper case letter in URL is something that you should avoid.<\/p>\n<p>To make the URL SEO friendly- make use of lower case letter only in URL.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8755 size-full\" title=\"URL containing lower case \" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case.png\" alt=\"URL containing lower case \" width=\"301\" height=\"28\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case.png 301w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case-300x28.png 300w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/p>\n<p>This will make your URL better.<\/p>\n<ul>\n<li>\n<h4><strong>Use static and short URL<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>The static type of URL is something that must be taken into consideration for SEO purpose.<\/p>\n<p>Furthermore, try to limit your URL in a few words.<\/p>\n<h5>Example:<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8755 size-full\" title=\"Short and static URL\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case.png\" alt=\"Short and static URL\" width=\"301\" height=\"28\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case.png 301w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/lower-case-300x28.png 300w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/p>\n<p>So that it can be kept short.<\/p>\n<p>Because longer URLs are not at all liked by the search engines.<\/p>\n<ul>\n<li>\n<h4><strong>Keyword in URL<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>This is another practice to optimize the URL.<\/p>\n<p>If possible mark the presence of your targeted keyword in the URL.<\/p>\n<h5>Example:<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8774 size-full\" title=\"Keyword in URL\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1.png\" alt=\"Keyword in URL\" width=\"883\" height=\"71\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1.png 883w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1-300x24.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1-768x62.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1-720x58.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1-580x47.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/kw-in-URL-1-320x26.png 320w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><\/p>\n<p>This will end up with better optimization of URL for your e-commerce website.<\/p>\n<h2><strong>#Emphasize on Title tag and Meta description<\/strong><\/h2>\n<h4>Title:<\/h4>\n<p>While optimizing any e-commerce page, the first element to consider is the- title tag and meta description.<\/p>\n<p>There are thousands of e-commerce websites making efforts to pull the customers.<\/p>\n<p>So, you need to work very cautiously to stand out from the crowd.<\/p>\n<p>Entice visitors with attractive offers if persists.<\/p>\n<p>Other than this,\u00a0 use magnetic words in the title for product and category pages like:<\/p>\n<ul>\n<li>Free shipping<\/li>\n<li>X% off<\/li>\n<li>Lowest price<\/li>\n<li>Sale<\/li>\n<li>X% discount<\/li>\n<\/ul>\n<h5>Example:<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8757 size-full\" title=\"Title example\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/tit.png\" alt=\"Title example\" width=\"606\" height=\"106\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/tit.png 606w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/tit-300x52.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/tit-580x101.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/tit-320x56.png 320w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/>You can attract other segments of the audience using &#8220;<strong>Modifiers&#8221;<\/strong> in the title.<\/p>\n<p>Use modifiers like &#8220;<strong>cheap, deals, best, online, free shipping&#8221; etc.\u00a0<\/strong><\/p>\n<p>These words have a quick influence on the people and enable them to click.<\/p>\n<h4>Meta-Description<\/h4>\n<p>Whatever description you are giving, that must create an impact on the audience.<\/p>\n<p>Only then they will click on it.<\/p>\n<p>Reaching the website is the secondary thing, firstly you have to convince the visitors to click.<\/p>\n<p>To get a fair reason to click, users prefer to have a look of title and description.<\/p>\n<p>Only after finding it appealing,\u00a0 they will click.<\/p>\n<p>Therefore, the <a href=\"https:\/\/www.wordstream.com\/meta-description\" target=\"_blank\" rel=\"noopener\">meta-description plays a vital role<\/a> in increasing the CTR of your website.<\/p>\n<p>So simply bound the users using compelling phrases mentioning lowest price products, exclusive deals, free shipping, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8756 size-full\" title=\"Meta description\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/04\/md.png\" alt=\"Meta description\" width=\"599\" height=\"117\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/md.png 599w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/md-300x59.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/md-580x113.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/04\/md-320x63.png 320w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>And obviously, the website with more CTR is considered valuable by the search engine and rewarded with a higher ranking.<\/p>\n<p>This is one of the constructive e-commerce SEO tips you can use for your website.<\/p>\n<h3><b>Conclusion:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Search engine optimization has become one of the biggest needs of today&#8217;s websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the reason no website is lacking behind to opt for SEO.<\/span><\/p>\n<p>There are many <a href=\"https:\/\/www.adstriangle.com\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noopener\">SEO techniques<\/a> used by SEO experts to maximize the results.<\/p>\n<p><span style=\"font-weight: 400;\">But to <a href=\"https:\/\/www.adstriangle.com\/blog\/seo-strategy\/\" target=\"_blank\" rel=\"noopener\">make the SEO more effective<\/a> there are certain tips which are followed by the experts to enhance its effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the same way, in the case of e-commerce websites, there are certain e-commerce SEO tips which are a little different than usual SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the desk of experts, we have compiled the tried and tested e-commerce <a href=\"https:\/\/www.adstriangle.com\/blog\/seo-audit-checklist\/\" target=\"_blank\" rel=\"noopener\">SEO checklist<\/a> that really works while optimizing an e-commerce website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At last, we can say, there is always something hidden that needs to be discovered to bring improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even in SEO, the old school ways are not enough, you have to infuse new techniques and tips to increase the efficiency of SEO in e-commerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about what really makes a difference in your online sales? That is quite obvious- Traffic\u2026 And this is really an arduous task to mark your presence when you have thousands of competitors having a tiff over the same goal i.e. traffic. No matter how well-built your e-commerce website is- initially it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[58,31],"tags":[],"class_list":{"0":"post-8719","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-seo","9":"entry"},"_links":{"self":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/comments?post=8719"}],"version-history":[{"count":40,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8719\/revisions"}],"predecessor-version":[{"id":9049,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8719\/revisions\/9049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media\/8794"}],"wp:attachment":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media?parent=8719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/categories?post=8719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/tags?post=8719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}