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{"id":8817,"date":"2019-05-09T12:52:45","date_gmt":"2019-05-09T12:52:45","guid":{"rendered":"https:\/\/www.adstriangle.com\/blog\/?p=8817"},"modified":"2019-07-30T13:56:56","modified_gmt":"2019-07-30T13:56:56","slug":"advantges-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/semflux.com\/blog\/advantges-of-social-media-marketing\/","title":{"rendered":"Advantages of Social Media Marketing for Small and Medium Businesses"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8844 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/socialmedia.jpg\" alt=\"Social Media Marketing Advantages\" width=\"600\" height=\"359\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/socialmedia.jpg 600w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/socialmedia-300x180.jpg 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/socialmedia-580x347.jpg 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/socialmedia-320x191.jpg 320w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\u201cIs social media overrated for business?\u201d <\/span><\/i><span style=\"font-weight: 400;\">My client asked me once. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">He wanted to know whether he can really get clients and get sales by using social media marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, is it worth all the time and energy that\u2019s put? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">His concern was genuine. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let me put some of the stats first: <\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data suggests,<\/span><\/a><span style=\"font-weight: 400;\"> in 2019 the percentage of social media users will reach up to 2.77 billion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given the world population has grown by 7.5 billion by now, approx \u00bc of this population are on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also means 1 out of 4 human beings on this planet is on some platform of social media. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">What does this mean for business?<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">In simple words, by investing some time and little to no money you can make the most for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will not just bring sales and leads for your business but a lot more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platform once a \u201ccommunication experiment\u201d now converted into a marketing channel for brands and business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will unveil those benefits of using social media platforms in this post. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of just stating 10 points, I will tell you the most effective tip to see that benefit turning into action for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And guess what you don\u2019t even need a big team or budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before we begin, let\u2019s get the basics right! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s understand in layman\u2019s language what is social media marketing?<\/span><\/p>\n<h2><b>What is social media marketing?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"What is social media marketing?\" src=\"https:\/\/bloggingwizard.com\/wp-content\/uploads\/2018\/05\/Tips-To-Supercharge-Your-Social-Media-Marketing-Strategy-750x300.png\" alt=\"advantages of social media marketing\" width=\"750\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As always most websites on the internet have described social media marketing in a very lame language. <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201csocial media marketing is a medium to increase traffic or leads through social media sites\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Wow! Who would have thought that!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s modify the above definition and see what is social media marketing. Also How is social media beneficial to business<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For me, social media is the best tool for many customer driven enterprises. It builds a solid connection between customers and the brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Campaigns run on social media platforms have more resonance as these are crafted keeping the audience in mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is advantages of social media marketing over traditional marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, social media is great for your business. But wondering what are real benefits it can give to your business? So here you go!<\/span><\/p>\n<h2><b>Advantages of Social Media marketing For Entrepreneurs<\/b><\/h2>\n<ul>\n<li>\n<h3><b>Brand Awareness<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"brand awareness\" src=\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/08\/build-brand-awareness-1.jpg\" alt=\"advantages of social media marketing\" width=\"680\" height=\"430\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Few years back when I started my digital marketing career, someone told me this:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cYou may not see a high converting rate via social media for your business as you may notice with other marketing platforms (like paid, organic etc)\u201d. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Although back then I believe this, Today I don\u2019t agree with the statement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s because if you can build a solid social media marketing strategy for your sales, you will see it in action. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This begins step by step and branding is its first step. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Around 91% of marketers claimed that by just investing a few hours on social media every day, their brand recognition has increased. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes you save time and money. One of the major advantages of social media marketing over traditional marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The impression and messaging it can spread to your audiences can greatly enhanced through social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messaging through social media allow you to talk directly to your audiences and craft your campaign accordingly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus train their (customers) mind to keep your brand at the top of their mind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is How is social media beneficial to business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the brand\u2019s messaging needs to be tailored as per each platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where marketing comes in!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, each platform is different in terms of demographics of the audience and the type of content posted.<\/span><\/p>\n<p>But does that mean you have to spend hours on social media?<\/p>\n<p>Well not!<\/p>\n<p>There are many <strong><a href=\"https:\/\/www.adstriangle.com\/blog\/best-social-media-management-tools\/\" target=\"_blank\" rel=\"noopener\">social media management tools for engagement<\/a> <\/strong>that makes managing different platforms an\u00a0 easy task.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"brand awareness\" src=\"https:\/\/neilpatel-qvjnwj7eutn3.netdna-ssl.com\/wp-content\/uploads\/2016\/10\/image20-1.png\" alt=\"advantages of social media marketing\" width=\"1530\" height=\"582\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So every brand\u2019s messaging needs to tailored as such. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implementing a robust social media marketing strategy can increase your brand recognition. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Want to know how can you go for it? Here you go!<\/span><\/h5>\n<h5><strong>Few simple ways to get started with your social media marketing:<\/strong><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/medium.com\/@the_manifest\/how-to-set-up-social-media-profiles-for-your-business-cd1ab018f21b\" target=\"_blank\" rel=\"noopener\"><b>Create your business social media profiles<\/b><\/a><span style=\"font-weight: 400;\"> and connect with influencer&#8217;s. Invite employees, business partners, friends to like and share your page.<br \/>\n<\/span><br \/>\n<strong>Twitter:<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8819 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.png\" alt=\"\" width=\"731\" height=\"411\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.png 731w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture-300x169.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture-720x405.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture-580x326.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture-320x180.png 320w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/p>\n<p><strong>Linkedin:<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8820 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj.png\" alt=\"\" width=\"778\" height=\"370\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj.png 778w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj-300x143.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj-768x365.png 768w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj-720x342.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj-580x276.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/Capture.PNGrgergj-320x152.png 320w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><strong>Facebook:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8821 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg.png\" alt=\"\" width=\"721\" height=\"321\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg.png 721w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg-300x134.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg-720x321.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg-580x258.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/asfgerjg-320x142.png 320w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b><a href=\"https:\/\/louisem.com\/110139\/social-media-content-categories\" target=\"_blank\" rel=\"noopener\">Regularly Post content which attract audiences attention<\/a>.<\/b><span style=\"font-weight: 400;\"> Such content will boost the brand awareness. <\/span><span style=\"font-weight: 400;\">Each shared post will attract new set of people who may become your potential customers. Regular sharing is must. We do this for our website too.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8822 size-full\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/segesrgj.png\" alt=\"\" width=\"511\" height=\"450\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/segesrgj.png 511w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/segesrgj-300x264.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/segesrgj-320x282.png 320w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h5><a href=\"https:\/\/www.socialmediaexaminer.com\/5-ways-to-use-storytelling-in-your-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>Narrator your business\u2019s branding journey<\/b><\/a><\/h5>\n<p><span style=\"font-weight: 400;\">Tell your audience what makes your brand and its products\/ services different from others. This is the time you actually share your passion and talk about people who have devoted their lives in building it. <\/span><span style=\"font-weight: 400;\">This is the real power of social media. If you lack in the skill of storytelling, hire someone. Branding is one of the top benefits of outsourcing social media marketing.<\/span><\/p>\n<h5><b>Use social media to showcase the work culture.<\/b><\/h5>\n<p><span style=\"font-weight: 400;\"> Look for interesting ways to showcase the values and beliefs of your organization. This can be as simple as posting a picture of last time your team participated in charitable activity. Reflecting a good work culture can have a strong impact on your brand. \u00a0By showing your brands unique trait, attract not just conversions but also quality employees and take your business to new heights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These strategies are easy to implement and requires no extra money. In short, one of the major advantages of social media marketing for small business.<\/span><\/p>\n<p><strong>Hand picked Articles:<\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.influenceagents.com\/blog\/10-tips-increasing-brand-awareness-social-media-marketing\" target=\"_blank\" rel=\"noopener\">How to increase brand awareness using social media marketing.<\/a><\/strong><\/p>\n<ul>\n<li>\n<h3><b>Communication: Faster &amp; Easier<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"easier communication with social media\" src=\"https:\/\/hhsthehub.com\/wp-content\/uploads\/2018\/12\/media-and-teens.jpg\" alt=\"advantages of social media marketing\" width=\"1100\" height=\"619\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Customers can reach the brand and communicate in a fast and easy way today, thanks to social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can also receive appreciation and respond to grievances more quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the line of communication improved, this has helped businesses to connect with their audiences and respond to their query quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when the line communication was a long and slow driving one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, it\u2019s faster and easier to contact the right people which matters the most to your business.<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Customers can communicate real feedback with just a few clicks. <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Business can also respond to their queries in real time like never before. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the advantages of social media marketing over traditional marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, building satisfied loyal customers base, something that benefits any business hugely. This is How is social media beneficial to business.<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u00a0Influence search engine ranking<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Social media influence seo ranking\" src=\"http:\/\/www.michielgaasterland.com\/wp-content\/uploads\/Social-Media-SEO-YinYang.jpg\" alt=\"advantages of social media marketing\" width=\"1189\" height=\"784\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The relation between social media marketing and seo is a much talked about topic in the industry. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So does social media marketing helps to boost organic search? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short answer: Yes! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long answer: You have to read this point to fully understand the relation between the two. It\u2019s an indirect one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See, Social media doesn\u2019t work for SEO in ways many people think. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is some crucial data and evidence from Google employees trying to explain this relation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2014, Matt cutts, the former head of Google\u2019s webspam team, saying that Google treats Facebook and twitter like any other web pages used for search. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, not counting them as a \u2018ranking factor\u2019. Here\u2019s the proof: <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/udqtSM-6QbQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">So Yes the team denies any direct link between the two. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But did you notice Matt said: It\u2019s correlation, not causation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the indirect link we are talking about here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be able to make the most of social media marketing, understanding this correlation is vital. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what\u2019s the correlation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it&#8217;s the valuable backlinks that social media gives to your content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">See, we know that social media shares are not directly served as full value back link. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the brands, marketers and users that see your high quality content via social media may then want to link to your brand\u2019s content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As its high quality content, it has the potential to get popular on social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Result? People will like it and link it! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The backlinks created this way surely holds real value. Getting quality backlinks can hugely benefit a small business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given this fact, is it even a surprise why sites at the top position also have a high number of social signals? <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8823 size-full\" title=\"advantages of social media marketing\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg.png\" alt=\"advantages of social media marketing\" width=\"731\" height=\"367\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg.png 731w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg-300x151.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg-720x361.png 720w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg-580x291.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/dfgwg-320x161.png 320w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/span><span style=\"font-weight: 400;\">It shouldn\u2019t!\u00a0It\u2019s one of the advantages of social media marketing for small business.<\/span><\/p>\n<p><strong>Hand picked content:<\/strong><\/p>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/link-building-social-media\/\" target=\"_blank\" rel=\"noopener\"><strong>Smart ways to build quality backlinks through social media marketing.\u00a0<\/strong><\/a><\/p>\n<ul>\n<li>\n<h3><b>Increase the traffic on your website<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Increase the traffic on your website\" src=\"https:\/\/www.al-burraq.com\/wp-content\/uploads\/2017\/06\/How-To-Increase-Website-And-Blog-Traffic-For-Free.jpg\" alt=\"Increase the traffic on your website\" width=\"620\" height=\"350\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the boons of social media marketing is to attract new potential customers for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing when done correctly can bring a great source of traffic to establish a successful online business or blog. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Just imagine, if you aren\u2019t marketing your business on social media, what will happen?<\/span><\/h5>\n<p>You will miss all reaching out to these audiences<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8824 size-full\" title=\"Increase the traffic on your website\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/sdgshrth.png\" alt=\"Increase the traffic on your website\" width=\"677\" height=\"395\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sdgshrth.png 677w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sdgshrth-300x175.png 300w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sdgshrth-580x338.png 580w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sdgshrth-320x187.png 320w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also,\u00a0 you will face great difficulty in reaching out to anyone outside of loyal customer base. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different social media platforms demand different marketing strategies to make the most of it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So use different platforms to reach the right audiences in an engaging, personalized and useful way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way you can engage with customers you never had chance of engaging earlier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s one of the advantages of social media marketing over traditional marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can help you increase both website and foot traffic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With just a few simple ways your social media marketing can drive new traffic to your website. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong>How to get started?<\/strong> <\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>Syndicate your content<\/b><span style=\"font-weight: 400;\"> on every social media platform and attract a wide variety of versatile customers. <\/span><\/li>\n<li><b>Use the right hashtags with each post: <span style=\"font-weight: 400;\">Right hashtags can generate more exposure for your social media postings. Again, one of the advantages of social media marketing for small business. Take a look at some of the best<\/span><a href=\"https:\/\/www.reliablesoft.net\/what-are-hashtags-and-how-to-use-them\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> ways of using hashtags<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/b><\/li>\n<li><b>Don\u2019t just post content but manage your social media accounts too: <span style=\"font-weight: 400;\">Posting content regularly will not help your business alone. Even if you share excellent written posts, nobody will see them until you have enough followers in your account. So how do you increase the number of followers? A simple yet effective way is to reaching out and connecting people that can be your potential reader or customer. For instance check: <\/span><\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">who to follow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they following the account back? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If not, then remove them and repeat this again. <\/span><\/li>\n<\/ol>\n<p><b>Hand picked content:<br \/>\n<\/b><a href=\"https:\/\/www.reliablesoft.net\/how-to-use-social-media-marketing-to-boost-website-traffic\/\" target=\"_blank\" rel=\"noopener\"><b>Effective ways to use social media marketing to increase website traffic <\/b><\/a><\/p>\n<ul>\n<li>\n<h3><b>Improve conversion rate<\/b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Increase the traffic on your website\" src=\"https:\/\/cdn-images-1.medium.com\/max\/829\/1*qXC0Q8sq5zRW4RXfWjHx4A.jpeg\" alt=\"Increase the traffic on your website\" width=\"670\" height=\"388\" \/><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By just spending a few hours of your day on social media you can improve your conversion rate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how does this work? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So when brands are interactive by sharing content and responding to their audiences, the brands gets personified.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Result? Positive results in sales! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Because people prefer to do business with people rather than with companies. <\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Over 51% of marketers have claimed that by spending time to develop a relationship with customers have showed high conversion rate.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Increase the traffic on your website\" src=\"https:\/\/martechseries.com\/wp-content\/uploads\/2017\/04\/2-1024x990.jpg\" alt=\"Increase the traffic on your website\" width=\"1024\" height=\"990\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When a brand is online, users who follow the brand trust the credibility of your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the consumer have established faith with your brand he\/she is more likely it to recommend. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the major advantages of social media marketing for entrepreneurs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it even surprising that around 66% of marketers confirm in increase in leads through social media marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By throwing your brand in an ecosystem where users are definitely spending some hours will only increase your existing traffic. <\/span><\/p>\n<ul>\n<li>\n<h3><b>Improved customer satisfaction<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Improved customer satisfaction\" src=\"https:\/\/www.hubspot.com\/hs-fs\/hubfs\/Screen-Shot-2017-02-21-at-6.18.19-PM.png?width=640&amp;name=Screen-Shot-2017-02-21-at-6.18.19-PM.png\" alt=\"Improved customer satisfaction\" width=\"532\" height=\"193\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media has really ease the communication between the businesses and their customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you create a voice to your business through social media marketing it can help build a solid relationship with customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering How effective is social media marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See, when you take the time out to respond to your customers&#8217; feedback, it humanize your company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers appreciate a personalized response and value it over automated response. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand that takes out time to compose personalized messages to customers will tend to be seen in a positive light. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if responding to customer complaints.<\/span><span style=\"font-weight: 400;\">\u00a0 Check this out!<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/kitewheel.com\/wp-content\/uploads\/2019\/03\/JetBlue-Response.png\" alt=\"Image result for Customers appreciate a personalized response\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This way you can build a strong base of loyal customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loyal customers spend more time with your business and likely to get you more business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, one of the advantages of social media marketing for entrepreneurs<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u00a0Cost efficient strategy<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unlike other marketing channels, social media marketing is the cheapest of all. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Signup and creating a profile on any social media channel is free. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the paid promotion on the social media platforms are low cost compared to other advertising channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means you can see a higher ROI without spending too much. Plus you can allot a big budget for other marketing channels. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, increase your social media marketing budget with time as needed.<\/span><\/p>\n<ul>\n<li>\n<h3><b>\u00a0Gain market insights<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Gain market insights\" src=\"https:\/\/image.slidesharecdn.com\/opinion-mining-tutorial-131023144112-phpapp01\/95\/practical-opinion-mining-for-social-media-10-638.jpg?cb=1382539508\" alt=\"Gain market insights\" width=\"638\" height=\"479\" \/><\/p>\n<p><span style=\"font-weight: 400;\">On the top level social media is a perfect place to post content and see it going viral. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a secondary level, the same platform can be used to gain valuable insights. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By directly reaching out to your audience you can know customers interest that you may not otherwise be aware without social media presence. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, social media can work as a research tool to gain information related to your industry. This How effective is social media marketing.<\/span><\/p>\n<h4><strong>Here are some of the tips to get started<\/strong><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>To gain insightful aspec<\/strong>t, use additional tools to analyze your audience demographics. It\u2019s one of the advantages of social media marketing for small business. You can segment your content based on topic and find out which type of content gets high impression. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Use tools to measure conversions<\/strong> on different posts shared on social media platforms to develop a strategy for beating your competitors. A smart way to get competitive advantage of social media marketing.<\/span><\/li>\n<li>\n<h3><b>Reputation management<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"reputation management\" src=\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/marketing-through-social-media-10.png\" alt=\"reputation management\" width=\"1371\" height=\"656\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Gone are the days when businesses were simply selling products to their customers without engaging them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was the time consumer couldn\u2019t raise their voice in a powerful way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cut to today, social media has changed things drastically. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of the business size your prospects are talking about your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are tweeting about your products\/services, posting on Facebook their experience with your brand and leaving comments on your blog. This is <\/span><span style=\"font-weight: 400;\">How effective is social media marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are they talking about your brand? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How are the reviews\/ratings impacting your business? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to launch a strategy to use it for your benefit? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have an answer for these questions, you need a robust social media marketing in place. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the digital era, social media sites serve as review and rating website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially for B2C businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By implementing a good social media marketing strategy you can monitor your online reputation regularly. These are just a few <\/span><span style=\"font-weight: 400;\">advantages of social media marketing for entrepreneurs<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good reputation management is not about reacting but to understand whether the reaction is needed or not. Plus, if needed, then, when and how. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this scenario:<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">confession.. I hate McDonalds breakfast.<\/p>\n<p>\u2014 Alex Goot (@alexgoot) <a href=\"https:\/\/twitter.com\/alexgoot\/status\/311931289278234625?ref_src=twsrc%5Etfw\">March 13, 2013<\/a><\/p><\/blockquote>\n<h5><span style=\"font-weight: 400;\">So how should they go for it? Here are two options<\/span><\/h5>\n<ol>\n<li><span style=\"font-weight: 400;\">a) pretend people are not talking and not respond at all?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">b) get aggressive or defensive to protect their brand?<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Well, none of this works. Infact, there is a possibility that the news will be picked up by the local news. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in the online world negative attention can cost more harm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the best way is to understand what\u2019s the sentiment there and try to address the customer query in an appropriate way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the online world your reputation can be made or break with reviews and ratings. <\/span><\/p>\n<h5><span style=\"font-weight: 400;\">So how to get started? <\/span><\/h5>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Use <\/strong><span style=\"font-weight: 400;\"><strong>social media monitoring tools<\/strong> that allows your brand succeed in the online world. These tools can help you in: Knowing your audience, their wants and in understanding what to deliver<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Follow a proactive approach to monitor<\/strong> your public reputation on a regular basis and not just deal a specific episode.<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<h5><span style=\"font-weight: 400;\"><strong>Monitor your brand mentions<\/strong> on different social media sites and take action accordingly<\/span><\/h5>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Search potential customers<\/strong> &amp; serve them as per the needs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Monitor your competition<\/strong> and learn from their mistakes. Plus pick up from where they have left. A clever way to get <\/span><span style=\"font-weight: 400;\">competitive advantage of social media marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Lastly, manage public relations<\/strong> and criticism on-time appropriately. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is how social media marketing advantage can help your brand to succeed.\u00a0<\/span><\/p>\n<p><strong>Hand picked content<\/strong><\/p>\n<p><strong><a href=\"https:\/\/neilpatel.com\/blog\/guide-to-reputation-management\/\" target=\"_blank\" rel=\"noopener\">Ways to monitor online reputation management<\/a><\/strong><\/p>\n<ul>\n<li>\n<h3><b>Funnel development<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\" Funnel development\" src=\"https:\/\/www.socialtrail.co\/wp-content\/uploads\/2019\/03\/funnels4.png\" alt=\" Funnel development\" width=\"300\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One thing I have to admit that in the early days of career when I was learning digital marketing, I faced difficulty in managing time and resources to social media. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Result? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I limited my social media marketing to just posting and sharing the content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes it still benefit me raising awareness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But hey, what about the lead and sales? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, that\u2019s what I have missed back then and surprisingly I see many people doing the same even today. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you think simply positing the content will automatically benefit your sales graph. You are wrong. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will get low or no conversions<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, awareness is great for your brand, but then why not take one more step. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead for simply posting content why not build a solid social media marketing strategy that guarantees conversion too. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short by just devoting little time you can get high sales over your competitors. That\u2019s how you get competitive advantage of social media marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how can you get this started <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how social media marketing can help at each stage: From Awareness to Advocacy<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8827 size-full\" title=\" Funnel development\" src=\"https:\/\/www.adstriangle.com\/blog\/wp-content\/uploads\/2019\/05\/sfggejm.png\" alt=\" Funnel development\" width=\"492\" height=\"975\" srcset=\"https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sfggejm.png 492w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sfggejm-151x300.png 151w, https:\/\/semflux.com\/blog\/wp-content\/uploads\/2019\/05\/sfggejm-320x634.png 320w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" \/><strong style=\"font-size: 1.7em;\">Quick tips for these different stages:<\/strong><\/p>\n<p><b>Stage 1 (Discovery + Interest)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Do you know 84.9% people have to see something on social media more than once to make the purchase decision? Yes, it&#8217;s true! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given this fact multi channel and multi level marketing is imperative. So how to do this? Here you go!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publish the same message on every social media platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redraft your message with new post and share it again<\/span><\/li>\n<li style=\"font-weight: 400;\">\n<h5><span style=\"font-weight: 400;\">Interlink all your social media channels to keep a bird\u2019s eye on your brand awareness progress.<\/span><\/h5>\n<\/li>\n<\/ul>\n<p><b>Stage 2: (Engagement)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The second stage is important. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when you need to engage with the users who have taken any action on your post. You need to interact, comment and nurture these leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Few tips to get this started:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>On Facebook create custom audience<\/strong> that includes everyone who has ever interacted with your post. So that you can market them again.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/webcdn-adespressoinc.netdna-ssl.com\/wp-content\/uploads\/2017\/06\/6-13-facebook-engagement-audience.png\" alt=\"Related image\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Use instant desktop alert<\/strong> to respond to people, brands, reviews that mention your brand in order to reply immediately.<\/span><\/li>\n<\/ul>\n<p><b>Stage 3 (ACTION + ADVOCACY)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All the above tips will definitely help you in building your sales funnel effective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember you are dealing with cold traffic that you need to develop with relationship first. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have seen people trying to sell $2k product via social media and they end up selling zero or few copies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They miss the importance of generating huge number of leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach is simply superb and make you see tangible efforts in some time. So <\/span><\/p>\n<h5><strong>Here\u2019s how you can go for it!<\/strong><\/h5>\n<ol>\n<li style=\"font-weight: 400;\"><b>Build content around your competitors weak points:<\/b><span style=\"font-weight: 400;\"> Research and monitor your better known competitor. Study their weak point and show the audiences how you are different. This is how you get <a href=\"https:\/\/sproutsocial.com\/insights\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\">competitive advantage of social media marketing<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create social media landing page.<\/b><span style=\"font-weight: 400;\"> You ultimate goal is to bring user land to your site. <\/span><a href=\"https:\/\/www.singlegrain.com\/marketing-funnels\/how-to-build-a-social-media-marketing-conversion-funnel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Use tips to craft effective social media landing page.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Focus on building links<\/strong> especially if you deal in B2B<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Create a sub-product<\/strong> that can help you in generating leads for your brand or create an additional income. <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">For instance: position you brand as the niche authority or ultimate resource place for the particular industry. This can be used as a sub product for the bottom of the sales funnel.<\/span><\/p>\n<h2>Conclusion:<\/h2>\n<p>Alright, that was a lot! You now know 10 major perks of indulging in effective social media marketing strategy.<\/p>\n<p>So you should start investing time creating strategies for social media.<\/p>\n<p>Search where your target audience is spending most of the time and start working on the platform first<\/p>\n<p>There&#8217;s nothing that must hold you back. You have the information that you require<\/p>\n<p>Will you change your social media marketing strategy and reap its benefits?<\/p>\n<p>Do you have think we missed any other advantage of social media marketing? If yes, then tell us your answers in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIs social media overrated for business?\u201d My client asked me once. He wanted to know whether he can really get clients and get sales by using social media marketing. In short, is it worth all the time and energy that\u2019s put? His concern was genuine. \u00a0 So let me put some of the stats first: [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[53],"tags":[],"class_list":{"0":"post-8817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"entry"},"_links":{"self":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/comments?post=8817"}],"version-history":[{"count":20,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8817\/revisions"}],"predecessor-version":[{"id":9050,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/posts\/8817\/revisions\/9050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media\/8844"}],"wp:attachment":[{"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/media?parent=8817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/categories?post=8817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semflux.com\/blog\/wp-json\/wp\/v2\/tags?post=8817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}